This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
TopBoards turns attention into a market. Create a board in minutes, bring your audience, and keep 50% of the net bids you generate. Businesses, products, or fans compete publicly for rank—the highest bid takes the top. Visitors, bids, rankings, and outbound clicks are public, so buyers can see exactly what the attention is worth. You bring the crowd. TopBoards runs the market.
Outbid launched with an almost stupidly simple idea: pay more than the person above you, move up.
Within days it had 1M+ visitors, 200k+ outbound clicks, and roughly $200k+ on the board.
Then 60+ copies appeared.
That was the part that got me interested.
The mechanism is easy to copy. **The audience isn't.**
Outbid works particularly well because its audience is concentrated around founders and builders—and many of the businesses bidding are selling directly to those people.
But plenty of creators, communities, newsletters, and niche sites already have valuable audiences without having a good way to turn that attention into a market.
So I built TopBoards.
Create a board, bring the crowd, and keep 50% of the net bids you generate. TopBoards handles the market, rankings, attribution, and payments.
The thing I find most interesting is that the advertising itself becomes content. People watch the fight for #1, the attention makes #1 valuable, and the competition creates more attention.
Maybe that mechanic generalizes beyond Outbid. Maybe it doesn't.
TopBoards is my attempt to find out.
Would love to see what kinds of boards people create.
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About TopBoards on Product Hunt
“Turn your audience into a market”
TopBoards was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #117 on the daily leaderboard. TopBoards turns attention into a market. Create a board in minutes, bring your audience, and keep 50% of the net bids you generate. Businesses, products, or fans compete publicly for rank—the highest bid takes the top. Visitors, bids, rankings, and outbound clicks are public, so buyers can see exactly what the attention is worth. You bring the crowd. TopBoards runs the market.
TopBoards was featured in Marketing (468k followers) on Product Hunt. Together, these topics include over 81.3k products, making this a competitive space to launch in.
Who hunted TopBoards?
TopBoards was hunted by Jin Otto. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how TopBoards stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Jin Otto