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TopBoards
Turn your audience into a market
TopBoards turns attention into a market. Create a board in minutes, bring your audience, and keep 50% of the net bids you generate. Businesses, products, or fans compete publicly for rank—the highest bid takes the top. Visitors, bids, rankings, and outbound clicks are public, so buyers can see exactly what the attention is worth. You bring the crowd. TopBoards runs the market.
Top comment
Outbid launched with an almost stupidly simple idea: pay more than the person above you, move up. Within days it had 1M+ visitors, 200k+ outbound clicks, and roughly $200k+ on the board. Then 60+ copies appeared. That was the part that got me interested. The mechanism is easy to copy. **The audience isn't.** Outbid works particularly well because its audience is concentrated around founders and builders—and many of the businesses bidding are selling directly to those people. But plenty of creators, communities, newsletters, and niche sites already have valuable audiences without having a good way to turn that attention into a market. So I built TopBoards. Create a board, bring the crowd, and keep 50% of the net bids you generate. TopBoards handles the market, rankings, attribution, and payments. The thing I find most interesting is that the advertising itself becomes content. People watch the fight for #1, the attention makes #1 valuable, and the competition creates more attention. Maybe that mechanic generalizes beyond Outbid. Maybe it doesn't. TopBoards is my attempt to find out. Would love to see what kinds of boards people create.
About TopBoards on Product Hunt
“Turn your audience into a market”
TopBoards was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #117 on the daily leaderboard. TopBoards turns attention into a market. Create a board in minutes, bring your audience, and keep 50% of the net bids you generate. Businesses, products, or fans compete publicly for rank—the highest bid takes the top. Visitors, bids, rankings, and outbound clicks are public, so buyers can see exactly what the attention is worth. You bring the crowd. TopBoards runs the market.
On the analytics side, TopBoards competes within Marketing — topics that collectively have 468k followers on Product Hunt. The dashboard above tracks how TopBoards performed against the three products that launched closest to it on the same day.
Who hunted TopBoards?
TopBoards was hunted by Jin Otto. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of TopBoards including community comment highlights and product details, visit the product overview.