Product Hunt Launch Step by Step Video Tutorial
Learn how to make the most of your Product Hunt launch with this comprehensive guide. From pre-launch preparation to the 24-hour battle plan, this guide will help you win on Product Hunt.
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How to Prepare Product Hunt
Launching on Product Hunt is a big deal, but it doesn’t have to be overwhelming if you prepare strategically over four weeks. So we made a step-by-step video tutorial to guide you through the process.
Between the two of us, we won the #1 Product of the Day badge on Product Hunt multiple times and got 10000s of upvotes. We’ve learned a lot about what works and what doesn’t. This guide breaks down the steps to get your product and marketing ready, so you can make the most of your launch day! 🙌
Week One: Set Up for Success
During the first week, you’re laying the groundwork. Here’s what to focus on:
- Notify Me Page: Create a landing page with a "Notify Me" button so potential users can subscribe to updates about your launch.
- Outreach Strategy: Start collecting people’s emails and contacts in a Google Sheet. These will be the folks you’ll engage with throughout the launch process.
- Set Up Engagement Channels: Join communities on platforms like Twitter, Slack, and Telegram. Introduce yourself and your product, and start building relationships.
- Initial Content Creation: Draft some basic posts to announce your upcoming launch and get feedback on your landing page, visuals, or even product demos.
Week Two: Survive and Engage
The second week is all about survival. You’re going to feel overwhelmed, but this is when you begin finding your marketing voice.
- Daily Engagement: Spend about 3 hours a day connecting with potential users, sharing posts, and interacting with the community.
- Content Testing: Try out different types of content—text, images, or even video—to see what resonates best with your audience. You’re in testing mode here.
- Keep Growing Your Google Sheet: Every day, aim to add around 20 people to your Google Sheet to build up a solid outreach list.
- Hate Marketing, But Keep Going: It’s normal to hate the grind at this point. You’ll be learning a lot and starting to refine your approach as you survive through daily engagement.
Week Three: Scale Your Engagement
By now, you’re more comfortable with what works. In week three, you’ll start scaling your efforts.
- Scaling Content: Continue building discussions on Product Hunt, engaging more deeply with your audience, and creating more content. You should now have a sense of what works best.
- Reach Goals: Aim for at least 100 people on your "Notify Me" page and 500 people in your outreach list by the end of this week. This daily outreach remains key.
- Focus on Fun: Make the engagement process enjoyable. Find creative ways to engage with your audience and build real connections, which will translate to excitement around your launch.
Week Four: Preparing for Launch Day
This is the most critical week before your Product Hunt launch. You’ll want to prepare as much as possible so that launch day is smooth.
- Content Preparation: Have all of your social media posts, messages, and emails prepared before launch day. You won’t have time to write on the day of the launch!
- Divide Your Outreach: If you’ve built a large outreach list (e.g., 700 people), break it into manageable chunks to message throughout the day. Stay organized!
- Pre-launch Post: The night before your launch, share a personal post about how you’re feeling, and remind people to check out your Product Hunt page. This will keep your launch in people’s minds the next morning.
Launch Day: 3 Phases of Success
When launch day arrives, it will be intense, but by following these three phases, you’ll be ready.
- Initial Launch: When the product is first visible on Product Hunt, make sure all your content is posted. Send out messages to your list, notify your groups, and start the buzz.
- Visibility & Engagement: Your goal early on is to land in the top five. Reach out to your core supporters and engage with the community. Keep posting and replying to comments.
- Sustain Momentum: Throughout the day, continue to engage, reply to comments, and keep posting on your various platforms. You’ve prepared everything, so now it's just about execution.
Final Tips for a Smooth Launch Day
- Prepare Replies: Have pre-written responses ready to save time replying to comments.
- Technical Prep: Ensure your app or product is working smoothly with tools like Sentry to catch bugs before users complain.
- Stay Calm & Have Fun: Enjoy the process! Launch day is exciting, but preparation is key to keeping everything under control.
Wrapping Up
The full playlist is available here.
Launching on Product Hunt is a marathon, not a sprint. By preparing over four weeks, scaling your efforts, and keeping it fun, you’ll not only have a great launch day but also build lasting relationships with your audience. Keep engaging, keep testing, and remember to enjoy the journey!
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