This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
Softalon
Instagram & WhatsApp AI Booking Assistant for Salons
Most booking software sends clients to external booking pages. Softalon lets them book directly inside Instagram, WhatsApp, and Messenger using AI, while also providing a branded booking website for clients who prefer traditional online scheduling.
Hi Product Hunt! 👋
I'm Vasilije, founder of Softalon.
I started building Softalon because I kept seeing beauty salons spend hours every day answering the same booking questions in Instagram DMs, WhatsApp, and Messenger.
The problem wasn't that clients didn't want to book - it was that the booking process created unnecessary friction. Most booking software sends people away from the conversation to an external booking page, and every extra step is another opportunity to lose a client.
I wanted to build something different.
Instead of asking clients to leave the conversation, Softalon lets them ask questions, check real-time availability, and book appointments directly inside Instagram DMs, WhatsApp, and Messenger using an AI assistant. And for clients who prefer a traditional experience, every salon also gets a modern, branded booking website.
✨ Here's what makes Softalon different:
✅ AI Booking Inside Your DMs - Clients can ask about prices, availability, services, and book appointments without leaving Instagram, WhatsApp, or Messenger.
✅ Not a Marketplace - Your clients interact only with your brand. No competitor listings, no shared traffic, and 0% commission on your bookings.
✅ Branded Online Booking Website - Give clients a fast, professional way to book, reschedule, or cancel appointments anytime.
✅ Automation That Saves Time - Build custom workflows for reminders, follow-ups, confirmations, and more across WhatsApp, SMS, Email, and Push notifications.
✅ Complete Salon Management - Manage staff, calendars, multiple locations, payments, client history, reviews, and integrations from one platform.
🚀 I'd genuinely love your feedback.
If you'd like to see what makes Softalon different, try booking an appointment through the AI assistant by sending a DM to @softalonsalon on Instagram. I'd love to hear how the experience feels and what you'd improve.
Or, if you'd like to explore the platform yourself:
🌐 Start a free 14-day trial (no credit card required): https://www.softalon.com
💻 Try the demo booking website: https://demo.softalon.com
I'll be here throughout the day to answer questions, discuss product decisions, share technical details, or simply chat about building SaaS as a solo founder.
Thanks so much for checking out Softalon! ❤️
Switching between DMs and a real booking link without losing context feels way smoother than the usual copy-paste dance I do on other tools. The WhatsApp flow in particular saved me a back-and-forth this morning.
A small thing that would make this even more useful: a built-in way to detect time zones automatically from the chat platform so clients never get confused about which slot they are booking. Right now a lot of people mix up AM and PM when booking across regions, so handling that natively inside Instagram or WhatsApp would be a nice touch.
Finally, booking that actually happens inside the chat instead of a clunky redirect. The Instagram flow felt surprisingly natural and saved my clients a lot of friction.
honestly this looks super useful, been waiting for something like this. one thing that would be great is a built-in payment option right inside the chat flow, so clients can pay a deposit or full amount without having to leave the conversation or jump to the website. would save a lot of no-shows too
Booked a test appointment through Instagram in under a minute, no app switching or weird redirects. The AI handling availability and confirmations felt smoother than I expected for a chatbot flow.
One thing that would be a big help is adding a built-in reminder system that sends a follow-up message a day or two before the appointment through whatever channel the client originally booked on. A lot of no-shows happen simply because people forget, and having that nudge sent automatically in the same chat thread would feel way more natural than a separate email.
About Softalon on Product Hunt
“Instagram & WhatsApp AI Booking Assistant for Salons”
Softalon was submitted on Product Hunt and earned 12 upvotes and 13 comments, placing #56 on the daily leaderboard. Most booking software sends clients to external booking pages. Softalon lets them book directly inside Instagram, WhatsApp, and Messenger using AI, while also providing a branded booking website for clients who prefer traditional online scheduling.
Softalon was featured in Beauty (8.1k followers), SaaS (43.2k followers) and Artificial Intelligence (474.1k followers) on Product Hunt. Together, these topics include over 160.9k products, making this a competitive space to launch in.
Who hunted Softalon?
Softalon was hunted by Vasilije Repović. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Softalon stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Vasilije Repović