This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
Product upvotes vs the next 3
Waiting for data. Loading
Product comments vs the next 3
Waiting for data. Loading
Product upvote speed vs the next 3
Waiting for data. Loading
Product upvotes and comments
Waiting for data. Loading
Product vs the next 3
Loading
Softalon
Instagram & WhatsApp AI Booking Assistant for Salons
Most booking software sends clients to external booking pages. Softalon lets them book directly inside Instagram, WhatsApp, and Messenger using AI, while also providing a branded booking website for clients who prefer traditional online scheduling.
Hi Product Hunt! 👋
I'm Vasilije, founder of Softalon.
I started building Softalon because I kept seeing beauty salons spend hours every day answering the same booking questions in Instagram DMs, WhatsApp, and Messenger.
The problem wasn't that clients didn't want to book - it was that the booking process created unnecessary friction. Most booking software sends people away from the conversation to an external booking page, and every extra step is another opportunity to lose a client.
I wanted to build something different.
Instead of asking clients to leave the conversation, Softalon lets them ask questions, check real-time availability, and book appointments directly inside Instagram DMs, WhatsApp, and Messenger using an AI assistant. And for clients who prefer a traditional experience, every salon also gets a modern, branded booking website.
✨ Here's what makes Softalon different:
✅ AI Booking Inside Your DMs - Clients can ask about prices, availability, services, and book appointments without leaving Instagram, WhatsApp, or Messenger.
✅ Not a Marketplace - Your clients interact only with your brand. No competitor listings, no shared traffic, and 0% commission on your bookings.
✅ Branded Online Booking Website - Give clients a fast, professional way to book, reschedule, or cancel appointments anytime.
✅ Automation That Saves Time - Build custom workflows for reminders, follow-ups, confirmations, and more across WhatsApp, SMS, Email, and Push notifications.
✅ Complete Salon Management - Manage staff, calendars, multiple locations, payments, client history, reviews, and integrations from one platform.
🚀 I'd genuinely love your feedback.
If you'd like to see what makes Softalon different, try booking an appointment through the AI assistant by sending a DM to @softalonsalon on Instagram. I'd love to hear how the experience feels and what you'd improve.
Or, if you'd like to explore the platform yourself:
🌐 Start a free 14-day trial (no credit card required): https://www.softalon.com
💻 Try the demo booking website: https://demo.softalon.com
I'll be here throughout the day to answer questions, discuss product decisions, share technical details, or simply chat about building SaaS as a solo founder.
Thanks so much for checking out Softalon! ❤️
About Softalon on Product Hunt
“Instagram & WhatsApp AI Booking Assistant for Salons”
Softalon was submitted on Product Hunt and earned 12 upvotes and 13 comments, placing #56 on the daily leaderboard. Most booking software sends clients to external booking pages. Softalon lets them book directly inside Instagram, WhatsApp, and Messenger using AI, while also providing a branded booking website for clients who prefer traditional online scheduling.
On the analytics side, Softalon competes within Beauty, SaaS and Artificial Intelligence — topics that collectively have 525.5k followers on Product Hunt. The dashboard above tracks how Softalon performed against the three products that launched closest to it on the same day.
Who hunted Softalon?
Softalon was hunted by Vasilije Repović. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Softalon including community comment highlights and product details, visit the product overview.
Vasilije Repović