sitefire (YC W26) is the marketing suite for the agentic web. We don't just monitor - we act: sitefire agents analyze what content drives citations, write brand-aware articles, and push to your CMS (Framer, Webflow). sitefire agents also surface PR outlets and UGC that influences AI answers, and provide tailor-made outreach suggestions. Save yourself a SEO and content person, and use sitefire to start marketing to agents.
Hi Product Hunt! I'm Jochen, co-founder of sitefire (YC W26). 👋
My co-founder Vincent and I met at TU Munich, and have backgrounds in software engineering and reinforcement learning from Stanford. We started sitefire in late 2025 after becoming convinced of one thing:
Websites are going away. Going forward, people will interact with brands via AI agents like ChatGPT and OpenClaw. This means brands need to design their marketing content for AI agents, not just humans.
The problem? Most AI visibility tools stop at monitoring. They show you dashboards but don't help you actually do anything. We wanted to build the tool that takes action for you.
How sitefire works:
For every topic where you want to be visible, our AI agents analyze what content drives AI citations - top-cited pages, query fan-out, sourced domains, and more. Then, sitefire recommends one of four actions:
📝 Create content - Fully-written, brand-aware, AI-optimized articles based on top-cited pages, your sitemap, and SERP data. Push to your CMS (Framer, Webflow) in one click.
✨ Improve existing pages - Our AI agents know your sitemap. If you have content that could be cited but is not, we suggest tweaking it so LLMs are more likely to cite it.
📣 Earn media - See which PR outlets drive AI answers for your topics. Get research on how to approach them, incl. the publisher contact and email draft.
💬 Engage in communities - Find high-value Reddit threads and other forums that matter, with suggestions on what to post.
What's new today:
Starting today, every sitefire plan includes AI-optimized articles and one-click CMS publishing. We went from "here's what you should do" to "we did it for you.". This is our hello world moment.
Our product is free to try for 7 days. You can set up your account in 5 minutes and start getting your first content recommendations.
👉 We'd love your feedback: What's the biggest challenge you face with AI visibility for your brand? Please tell us what is still wrong with our product. How can we make it better for you?
Great stuff! :) Supported and shared in our internal channels. Best of luck!
Strong product, we have been looking for the right AEO solution for a while and Jochen & Vincent have built something amazing! They are also super responsive to feature requests and we have already had significant improvements in our traffic, couple weeks since using sitefire
Amazing idea! Congratulation? at a high-level - What is the user experience like end to end? And what acceptance testing was completed?
Exactly what I was looking for, congrats on the launch @jochenmadler and @vincent_jeltsch1. How do I get more of our content into AI search?
Great work! Congrats on the launch!
Quick question: Would you say Sitefire already makes sense for smaller or low-authority websites, or is it mainly useful once a site already has some domain authority?
How does sitefire identify the specific content features—such as structural patterns, entity relationships, or citation density—that successfully trigger citations from diverse AI answer engines like ChatGPT, Gemini, and Perplexity?
What stood out to me is the loop you’re closing. Sitefire analyzes what gets cited. Then generates brand-aware content. Then pushes it directly to the CMS.
That “research → content → publish” flow is powerful.
One question while reading through the page.
When your agents analyze citations across models like ChatGPT, Gemini, and Perplexity, do you see different citation patterns between them?
Or do the same types of sources tend to appear across models?
I'm excited to see how this evolves. Great launch.
The whole "take action, not just monitor" angle is really solid. Most tools in this space just give you dashboards and leave you to figure out the next step yourself. Pushing directly to Framer/Webflow is a nice touch.
Congrats on the launch! One thing that might help as you scale, have you thought about adding an in-app feedback widget? Something like Blocfeed where your users can report issues or suggest features right from inside the app. Helps you understand what's actually breaking for people in prod and what they want next. Could be useful for prioritizing your roadmap early on.
The distribution layer of the internet is changing so fast it’s hard to keep up. There are already dozens of tools giving analytics, but I rarely see them turning those insights into action.
Super curious how often and how you have to reverse engineer what the models are actually doing. Congrats on the launch!
The thesis that brands need to optimize for AI agents, not just humans, is really compelling. Most marketing tools are still stuck in the SEO-for-Google mindset while the landscape is shifting fast toward LLM-driven discovery. The fact that sitefire actually takes action (creating content, improving pages) instead of just showing dashboards is a big deal. Smart move going through YC with this timing.
Sitefire is a great way to get your brand discovered! So excited for this launch!
Can you tell us more about the roadmap you're planning for the next few months?
Hi Product Hunt! I'm Jochen, co-founder of sitefire (YC W26). 👋
My co-founder Vincent and I met at TU Munich, and have backgrounds in software engineering and reinforcement learning from Stanford. We started sitefire in late 2025 after becoming convinced of one thing:
Websites are going away. Going forward, people will interact with brands via AI agents like ChatGPT and OpenClaw. This means brands need to design their marketing content for AI agents, not just humans.
The problem? Most AI visibility tools stop at monitoring. They show you dashboards but don't help you actually do anything. We wanted to build the tool that takes action for you.
How sitefire works:
For every topic where you want to be visible, our AI agents analyze what content drives AI citations - top-cited pages, query fan-out, sourced domains, and more. Then, sitefire recommends one of four actions:
📝 Create content - Fully-written, brand-aware, AI-optimized articles based on top-cited pages, your sitemap, and SERP data. Push to your CMS (Framer, Webflow) in one click.
✨ Improve existing pages - Our AI agents know your sitemap. If you have content that could be cited but is not, we suggest tweaking it so LLMs are more likely to cite it.
📣 Earn media - See which PR outlets drive AI answers for your topics. Get research on how to approach them, incl. the publisher contact and email draft.
💬 Engage in communities - Find high-value Reddit threads and other forums that matter, with suggestions on what to post.
What's new today:
Starting today, every sitefire plan includes AI-optimized articles and one-click CMS publishing. We went from "here's what you should do" to "we did it for you.". This is our hello world moment.
Our product is free to try for 7 days. You can set up your account in 5 minutes and start getting your first content recommendations.
👉 We'd love your feedback: What's the biggest challenge you face with AI visibility for your brand?
Please tell us what is still wrong with our product. How can we make it better for you?
Thank you for your support! 🙏