Roster is an AI-powered hiring platform for content creators. It analyzes your content & style to match you with verified talent across 20+ roles. Skip Google Forms and endless portfolios - post a job, let AI find your match, and hire within 72 hours.
Hi everyone! I’m Sherry, Founder of Roster 👋
I grew up watching YouTube and at 14, I started making videos myself - filming on a dusty digital camera, editing on Windows Movie Maker (lol @ when this was still available), and sharing my journey with the world.
Over the years, my channel grew to over 100k subscribers, and I juggled the pressures of posting regularly with school (and eventually my day job).
Like many creators, I burned out - multiple times. The constant pressure to keep up was pretty overwhelming, especially when you can see your view count dip the moment you slow down.
This is why I built Roster.
Roster was born out of my own struggles as a creator. I realized that creators don’t lack applicants - they lack the time to sift through tons of spam applicants to find the right talent who just "get" your style.
Whether it’s video editors, thumbnail designers, or scriptwriters — what creators truly need is someone who gets their style and vision.
But it’s not just about creators. Today, everyone - business owners, coaches, startup founders, e-commerce stores - need to create content to stay relevant. While this is an exciting opportunity, it’s also an immense amount of pressure to consistently produce high-quality content.
We’ve worked hard to build something that tackles these pain points, and I’m so excited to finally share Roster with the world.
If you’re a creator, a professional, or just someone interested in the creator economy, I’d love to hear your thoughts. Let’s chat in the comments!
Thank you for your support - it means the world to me and the team 💛
-Sherry
Congratulations to the team on launching Roster! The idea of using AI to match content creators with verified talent is innovative.
Congrats Sherry! You are the perfect person to lead Roster. In addition to your own experience as a creator, your poise, determination and savvy will ensure success. A great solution to help creators scale.
Roster is a truly unique/special platform that is much needed for creators and freelancers! I was on-boarded as one of the early users, and I can confidently say that no other platform delivers on the same level! Their team focuses on creating quality connections and are determined to make sure all users are having the smoothest experience possible! :)
I recommend Roster for hiring content creators quickly and conveniently! If you want to find talent for your projects without a long search, Roster is the perfect solution.
For any creator-entrepreneur or companies building a creator-first motion, Roster is the go-to for hiring top-tier talents for social media and content creation!
Congrats @sherrybyw on the launch!
Congrats on the launch @sherrybyw ! I'm so excited for what Roster is bringing to creators, and the improved caliber of talent (and work) we'll see from this.
Always great to see something like this that covers all scopes in between. The small things that we don’t normally think about don’t really come into the picture until we really need it. Glad to see Roster being the bridge of all things content creation and creator economy!
Roster is finally trying to solve a problem that seemed impossible to crack. Actually strong creatives who have real experience under their belts… that are hireable. Hope to see it continue to scale!
Congrats team on the launch! How does the AI analyze content and style to ensure a perfect match? Does it consider factors like tone, visual aesthetics, or audience engagement metrics? Also, how does it verify talent across roles—are there measures to ensure quality and relevance beyond portfolio analysis?
Super impressed with the work you're doing! Excited to see how your company grows and makes an impact. Keep up the amazing work!
I've been on Roster for a few months now, and I can't recommend it enough for freelancers seeking reputable, vetted companies to collaborate with. A+ experience all around!
I was an early user of Roster. As a freelance producer who works within traditional news spaces and Youtube, Roster has been extremely helpful in connecting me with new creators. Roster offers a wide range of creators to work for, so as a journalist it wasn't hard for me to find potential work opportunities that aligned with my skills. To all the freelancers out there, use Roster! <3
Been following this journey for more than two years and continue to be impressed by the level of talent and the ability to content creators with A+ teams. BRAVO!
I've been a professional voice actor for over 20 years and Roster made my job search way simpler. They introduced me to a creator-client who valued my voice-over work and kept me busy with steady projects.
Over the past year, I've produced over 134+ voice-overs for this client and additionally I’ve sharpened my skills while working on projects that have generated over 150k+ subscribers to their channel.
The process of working with Roster to manage the operational aspects of my business felt streamlined and very low-stress. Instead of hunting for leads and chasing invoices, I spend that time improving my performances, which really benefits my client.
Also, @sherrybyw – many times – has taken time out of her day to spend time communicating with me personally; regarding my workflow & deliverables. Plus, she has been exceptionally professional and very easy to work with!
I wish all my client/producer interactions were this smooth and painless!
Thanks for all your hard work Sherry, and thanks Roster!
–Chris Kane
