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Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.
Nice to meet you, Product Hunt!
I'm Javier, Senior Art Director based in Spain. 25+ years in advertising. Zero background in code.
REVERSO was born from a thousand conversations, books, films, sketches and the kind of references life throws at you on any given day. It also comes from learning fast how to use generative AI and realising I had nothing to say with it. Or at least nothing worth saying.
The hardest part wasn't the technology. It was defining what a good creative idea actually means and encoding it as a system. The Singularity Equation came from years sitting in creative reviews watching flawless executions of clichéd premises get approved.
REVERSO blocks those. That's the whole point.
Happy to answer anything about the methodology, the stack or what it's like to build a SaaS tool using AI orchestration when you can't write a line of Python.
REVERSO ended the day in the top 25 out of nearly 400 launches. For a first launch, built without a team or a budget, that means everything.
If what we're building with AI today already feels like this, I can't imagine where we'll be in two or three years. The best tools haven't been invented yet.
I'm a Senior Art Director with 25+ years in advertising, recognized by Creativepool as a Top 25 Art Director worldwide for several consecutive years. REVERSO is my attempt to bring strategic thinking back to the center of the creative process.
If you work in advertising, branding, or creative education, or if you're simply curious about where AI and creative craft meet, I'd love to connect.
Just tried it and the ideas and angles it provided are quite cool and non-obvious!
Thanks @jesv and @artstavenka1 , really appreciate the support! Feel free to share any feedback after trying it.
Hi, I'm Javier, the Art Director behind REVERSO.
I've spent 25 years in advertising. Hundreds of briefs. Thousands of ideas judged, rejected, approved, or forgotten.
Then generative AI arrived and did something uncomfortable: it made executing bad ideas faster. The industry had a speed problem and solved it with more speed. Nobody was solving the quality problem. So I built REVERSO.
This isn't a generation tool. It's a judgment tool. Feed it a brief and it returns six conceptual routes based on lateral thinking, each scored by a Singularity Equation measuring Innovation, Pertinence, and Cliché. If the idea doesn't pass the filter, it blocks the export.
Built by an Art Director with no coding skills, orchestrating AIs.
Try it. Judge it yourself.
About REVERSO on Product Hunt
“The Art Director's Thinking Engine.”
REVERSO was submitted on Product Hunt and earned 13 upvotes and 7 comments, placing #25 on the daily leaderboard. Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.
REVERSO was featured in Design Tools (260.7k followers), Productivity (653.8k followers) and Artificial Intelligence (471k followers) on Product Hunt. Together, these topics include over 277.7k products, making this a competitive space to launch in.
Who hunted REVERSO?
REVERSO was hunted by Javier Ferrán. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how REVERSO stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Javier Ferrán