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REVERSO
The Art Director's Thinking Engine.
Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.
Nice to meet you, Product Hunt!
I'm Javier, Senior Art Director based in Spain. 25+ years in advertising. Zero background in code.
REVERSO was born from a thousand conversations, books, films, sketches and the kind of references life throws at you on any given day. It also comes from learning fast how to use generative AI and realising I had nothing to say with it. Or at least nothing worth saying.
The hardest part wasn't the technology. It was defining what a good creative idea actually means and encoding it as a system. The Singularity Equation came from years sitting in creative reviews watching flawless executions of clichéd premises get approved.
REVERSO blocks those. That's the whole point.
Happy to answer anything about the methodology, the stack or what it's like to build a SaaS tool using AI orchestration when you can't write a line of Python.
About REVERSO on Product Hunt
“The Art Director's Thinking Engine.”
REVERSO was submitted on Product Hunt and earned 13 upvotes and 7 comments, placing #25 on the daily leaderboard. Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.
On the analytics side, REVERSO competes within Design Tools, Productivity and Artificial Intelligence — topics that collectively have 1.4M followers on Product Hunt. The dashboard above tracks how REVERSO performed against the three products that launched closest to it on the same day.
Who hunted REVERSO?
REVERSO was hunted by Javier Ferrán. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of REVERSO including community comment highlights and product details, visit the product overview.
Javier Ferrán