This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
Relay
Stop being inventory. Start building your business.
Relay isn’t just another sneaker marketplace, it’s built for resellers who want to grow something that lasts. Instead of being anonymous listings, sellers build profiles, reputation, and direct buyer relationships that compound over time. With only 1% fees and a focus on seller identity, Relay turns reselling into a real, brand-driven business. We’re currently onboarding our first group of serious resellers.
I’m a student at the University of Michigan, and this past year I started experimenting with sneaker reselling, buying heat drops and flipping them on StockX, eBay, and Facebook Marketplace.
One of the first pairs I sold on StockX was profitable on paper… but after fees, I actually lost money. That was frustrating, but what stuck with me more was this: even when you do make money, you’re not building anything. No brand, no returning buyers, no long-term value.
At the same time, I’ve been working on my own niche sneaker brand, and I kept running into the same problem; no real way to build trust or connect directly with buyers, especially at higher price points.
Relay came out of those two experiences. It’s a marketplace built for resellers who want to actually grow something, where your reputation carries, buyers can follow you, and your business compounds over time. The low fees help, but the bigger goal is giving resellers a real home.
No comment highlights available yet. Please check back later!
About Relay on Product Hunt
“Stop being inventory. Start building your business.”
Relay was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #159 on the daily leaderboard. Relay isn’t just another sneaker marketplace, it’s built for resellers who want to grow something that lasts. Instead of being anonymous listings, sellers build profiles, reputation, and direct buyer relationships that compound over time. With only 1% fees and a focus on seller identity, Relay turns reselling into a real, brand-driven business. We’re currently onboarding our first group of serious resellers.
Relay was featured in Sneakers & Shoes (3.5k followers), User Experience (365k followers) and E-Commerce (41.4k followers) on Product Hunt. Together, these topics include over 45.9k products, making this a competitive space to launch in.
Who hunted Relay?
Relay was hunted by Xavier Aviles. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Relay stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Xavier Aviles