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Personally helps consultants, Laravel developers, technical founders, and solo professionals turn expertise, CV, writing, portfolio, services, and lead capture into one owned platform.
I didn't set out to build a product — I set out to build my own personal site.
I wanted one place that was actually mine: a homepage, a blog, my portfolio, a proper CV, a newsletter, somewhere people could reach me. The problem was that every option made me compromise. The hosted builders looked nice, but I didn't own my code or my data, and the moment I wanted something custom, I hit a wall. Rolling my own from scratch meant rebuilding the same boring plumbing — auth, an admin panel, SEO, OG images, comments, email — before I could write a single post. And stitching together five different SaaS tools for blog + newsletter + portfolio + CV + contact felt like renting my own identity in pieces.
So I just started building the thing I actually wanted, for myself, live. A real admin panel instead of editing config files. Content types for the things I genuinely have — projects, talks, publications, experience, certifications — not a generic "page." Newsletter with double opt-in, comments with moderation, dark mode, SEO, and OG-image details that usually get skipped. I built it the way I'd want to maintain it: clean services, thin controllers, fully tested.
Somewhere along the way, I realized the only thing tying it to me was a handful of settings — name, logo, colors, fonts, copy. Everything else was just "a personal site for a developer/consultant/creator." So I pulled all of that into white-label settings you can change from the admin, and the thing I built for myself became something anyone with the same itch could run for themselves.
That's the whole idea behind Personally: productize yourself, and actually own the result — your code, your data, your stack. It started as my site. I made it configurable enough to be yours, too.
Happy to answer anything — especially curious what you'd want to put on your own.
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About Personally on Product Hunt
“Business site for independent professionals”
Personally was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #81 on the daily leaderboard. Personally helps consultants, Laravel developers, technical founders, and solo professionals turn expertise, CV, writing, portfolio, services, and lead capture into one owned platform.
Personally was featured in Writing (59.2k followers), Developer Tools (514k followers) and Consulting (2.1k followers) on Product Hunt. Together, these topics include over 84.4k products, making this a competitive space to launch in.
Who hunted Personally?
Personally was hunted by Maxie Wright. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Personally stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Maxie Wright