A tool for modern research and product design teams to quickly test UX solutions: create smart UX tests in minutes, reach the right audience globally — every time, get comprehensive reports with videos, interaction paths, heatmaps, and more.
Hey Product Hunt!
I’m Serge, co-founder of Pathway. Pathway is a tool for modern product teams to quickly get insights from their users.
We started Pathway 2 years ago as a small team of 2 while working our 9-5 jobs. Back then, we realized we needed a tool for conducting user research that was flexible, lightweight, and easily accessible for the whole team—not just user researchers or product designers. We wanted unmoderated user testing at its core to save time, knowing that product development cycles can be really fast.
Today with Pathway you can:
✅ Create smart usability tests or surveys with different types of blocks
Test Figma prototypes, compare multiple images, conduct surveys, evaluate navigation with card sorting tests, or test users’ perceptions with 5-second testing. Plus, use powerful AI follow-ups to ask additional questions based on participants' replies.
👥 Share tests with your users via link, or hire testers on Pathway
Get insights from exactly who you need. With 400+ filters and dozens of countries to choose from, Finding the right testers for your research is not a headache anymore.
📊 Analyze detailed reports and get answers to your questions
Heatmaps, user paths, videos of users interacting with your prototypes, and much more.
🤝 Collaborate
Invite team members and work together on your tests and surveys.
Our long-term mission is to make the process of getting insights available to everyone and super intuitive. Here’s a sneak peek of what’s coming next 🔜:
- “Ask AI” for reports
- Live website testing
- An even bigger participant pool
- Templates
… and much more.
Today, we’re a team of 7, still fully bootstrapped and excited for the journey ahead of us. We’re happy to launch Pathway on Product Hunt today and can’t wait to get feedback from the community!
As a thank you, we’re offering 20% off tester credits. Use the promo code TELLMEWHY when topping up your balance.
Thank you for your support!
Serge
hey @s5f5f5f, hats off to you.
pathway sounds like a gamechanger for product teams.
@s5f5f5f how did you achieve such a wonderful Product Hunt launch? Would love to get one or two tips for my launch
I love the idea! Having everything under one roof is game-changing, and having instantly available additional testers at an affordable price is a killer feature.
Pathway looks like a game-changer for user research! I love how quickly you can create smart UX tests and get actionable insights with heatmaps and videos. The 400+ filters to find the right testers make it super convenient, and the AI follow-ups are a clever touch. Excited to see how the upcoming features like “Ask AI” and live testing evolve. Great job, Serge and the team!
Hey Serge & team,
Congratulations on the launch! I'm quite intrigued with what Pathway does, I've come across user research tools in the past but never really tried using it. After watching your video, I think I should start using, especially that I'm building multiple products as we speak 😉
Hiring testers through your platform, is that included in your different plans or that's a separate pay as you go feature?
Great product.
This could really help designers, design teams, and developers validate their ideas and prototypes so much more easily. Congratulations and best of luck with the launch! 🎉"
I need to focus more on user testing - and this seems like the perfect solution for that!
Certainly following this one closely.
This looks like a fabulous and useful tool for product teams. Congratulations on the launch!
Congratulations on the incredible launch of Pathway! Pathway’s ability to create seamless usability tests, share them with the perfect users, and analyze detailed reports is truly game-changing! 🚀
