Pathway

Get user insights 10x faster

Design Tools

User Experience

UX Design

Hey Product Hunt! I’m Serge, co-founder of Pathway. Pathway is a tool for modern product teams to quickly get insights from their users. We started Pathway 2 years ago as a small team of 2 while working our 9-5 jobs. Back then, we realized we needed a tool for conducting user research that was flexible, lightweight, and easily accessible for the whole team—not just user researchers or product designers. We wanted unmoderated user testing at its core to save time, knowing that product development cycles can be really fast. Today with Pathway you can: ✅ Create smart usability tests or surveys with different types of blocks Test Figma prototypes, compare multiple images, conduct surveys, evaluate navigation with card sorting tests, or test users’ perceptions with 5-second testing. Plus, use powerful AI follow-ups to ask additional questions based on participants' replies. 👥 Share tests with your users via link, or hire testers on Pathway Get insights from exactly who you need. With 400+ filters and dozens of countries to choose from, Finding the right testers for your research is not a headache anymore. 📊 Analyze detailed reports and get answers to your questions Heatmaps, user paths, videos of users interacting with your prototypes, and much more. 🤝 Collaborate Invite team members and work together on your tests and surveys. Our long-term mission is to make the process of getting insights available to everyone and super intuitive. Here’s a sneak peek of what’s coming next 🔜: - “Ask AI” for reports - Live website testing - An even bigger participant pool - Templates … and much more. Today, we’re a team of 7, still fully bootstrapped and excited for the journey ahead of us. We’re happy to launch Pathway on Product Hunt today and can’t wait to get feedback from the community! As a thank you, we’re offering 20% off tester credits. Use the promo code TELLMEWHY when topping up your balance. Thank you for your support! Serge