91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
Julien here, co-founder of Oriane (with Yuri and Thibaut).
Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.
I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.
So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.
Brain → LLMs.
Eyes & ears → Oriane.
A few things about us:
🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category. 🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.
What I'd genuinely love feedback on:
🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?
🍒 What would make Oriane essential for your team, not just useful?
🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?
Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.
Very interesting. On the technical side, how do you manage to have such low latency with so many videos and what I imagine is a vector search? You used pinecone or qdrant?
Traditional scrapers and social listening tools hunt for hashtags or captions, but they are deaf and blind to what actually happens inside the frame. This platform watches and transcribes social video content, surfacing brand mentions and visual trends that never make it into a text-based description.
It uncovers the specific micro-influencers who are already organically discussing a niche, rather than just the high-priced creators with the right keywords in their bios.
The real utility lies in the data structure. You can analyze video content to deconstruct visual hooks and audio patterns and determine exactly why specific segments engage viewers. Feeding this granular output into an LLM allows for the creation of trend reports that feel like they came from a high-priced agency, but in a fraction of the time.
While the speed is impressive, users should anticipate a learning curve. Navigating the sheer volume of "visual mentions" requires a disciplined approach to filtering, or you risk drowning in data. It isn't a "set it and forget it" solution; it demands an active strategist to turn these observations into a coherent content plan. That said, the team behind Oriane is ready to assist, and the website includes tons of case studies and use cases to inspire you. In summary, it offers a depth of category intelligence that other tools simply cannot match.
Hi Yuri / Thibaut, what other dimensions on top of AI Vision and audio transcripts do you plan to release then? Music ?
@thibaut_hadjean Really interesting to be able to search videos across all platforms. I think the use cases go far beyond the sectors typically covered in the demos. I personally have a strong need to search videos based on what people say and the positive/negative intent behind it, for prevention purposes in my work. Is this something Oriane aims to support in the future?
Just gave it a spin on the free version, looks pretty solid. How do you manage to vectorize so much videos without running out of money?
the 1000x cost reduction on vectorization is the actual unlock here. built a tiktok audio trend pipeline last year for a content channel and the math on doing it at scale across millions of videos was brutal at the time. brandwatch treating video like text has been the wedge sitting there for years, surprised it took this long for someone to go after it properly
"Captions and metadata aren't the content" should be on a t-shirt.
That sentence is the entire wedge against legacy social listening. Every PMM working in brand intelligence is going to steal it within the month. Watch.
This feels like a natural evolution. Social listening went text → sentiment → image recognition → video intelligence. Each step was inevitable.
This sounds interesting for creator research. Which platforms are you pulling videos from right now, like TikTok and Reels or more YouTube Shorts?
Thibaut here, CTO 👋
Quick note on the cost reduction Julien mentioned, happy to nerd out on the infrastructure side if anyone's curious. The short version: the whole industry approaches video understanding as "extract everything, then index", we flipped it. We took the cost to vectorize 100K videos from $60K to $60. That's 1,000x. It's why this category is suddenly viable.
Engineers in the comments, fire away.
Yuri here, co-founder/CPO 👋
The Jellysmack story Julien mentioned, that's the one that made me sure this had to exist.
MrBeast asking me where his audio was being remixed, and the honest answer being "we genuinely cannot tell you."
I never want to give that answer again. If you're a creator or work with creators, I'd love to hear what your version of that question is.
We probably haven't built the answer yet, but we will.
About Oriane on Product Hunt
“The perception layer for Marketers and their AIs”
Oriane launched on Product Hunt on May 5th, 2026 and earned 103 upvotes and 18 comments, placing #6 on the daily leaderboard. 91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
Oriane was featured in Influencer marketing (2k followers), Social media marketing (5.8k followers) and Pitch NYC (2 followers) on Product Hunt. Together, these topics include over 2.4k products, making this a competitive space to launch in.
Who hunted Oriane?
Oriane was hunted by Rajiv Ayyangar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Oriane stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Rajiv Ayyangar
Huge thanks to @rajiv_ayyangar for hunting us 🙏
Hey Product Hunt 👋
Julien here, co-founder of Oriane (with Yuri and Thibaut).
Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.
I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.
So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.
Brain → LLMs.
Eyes & ears → Oriane.
A few things about us:
🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category.
🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.
What I'd genuinely love feedback on:
🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?
🍒 What would make Oriane essential for your team, not just useful?
🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?
Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.
Yuri, Thibaut and I are here all day.
Bring your toughest questions 🙏