91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
Julien here, co-founder of Oriane (with Yuri and Thibaut).
Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.
I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.
So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.
Brain → LLMs.
Eyes & ears → Oriane.
A few things about us:
🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category. 🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.
What I'd genuinely love feedback on:
🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?
🍒 What would make Oriane essential for your team, not just useful?
🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?
Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.
Yuri, Thibaut and I are here all day.
Bring your toughest questions 🙏
About Oriane on Product Hunt
“The perception layer for Marketers and their AIs”
Oriane launched on Product Hunt on May 5th, 2026 and earned 95 upvotes and 12 comments, placing #7 on the daily leaderboard. 91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
On the analytics side, Oriane competes within Influencer marketing, Social media marketing and Pitch NYC — topics that collectively have 7.8k followers on Product Hunt. The dashboard above tracks how Oriane performed against the three products that launched closest to it on the same day.
Who hunted Oriane?
Oriane was hunted by Rajiv Ayyangar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Oriane including community comment highlights and product details, visit the product overview.
Rajiv Ayyangar
Huge thanks to @rajiv_ayyangar for hunting us 🙏
Hey Product Hunt 👋
Julien here, co-founder of Oriane (with Yuri and Thibaut).
Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.
I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.
So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.
Brain → LLMs.
Eyes & ears → Oriane.
A few things about us:
🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category.
🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.
What I'd genuinely love feedback on:
🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?
🍒 What would make Oriane essential for your team, not just useful?
🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?
Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.
Yuri, Thibaut and I are here all day.
Bring your toughest questions 🙏