Hookest tracks the opening seconds of viral TikToks, Reels, and Shorts and makes them searchable with real performance data. Study what’s working in your niche, watch competitors, and bring saved hooks into Claude, ChatGPT, or Gemini through MCP.
We built Hookest to make it easier for creators and marketers to discover viral hooks and understand what makes people stop scrolling. Instead of spending hours searching for inspiration, Hookest brings high-performing content and real insights into one place.
You can explore viral hooks across TikTok, Instagram Reels, and YouTube Shorts, understand why content works, spot emerging trends, and track competitors’ Instagram accounts to get notified when their content starts taking off.
Hookest also connects with ChatGPT, Claude, and Gemini through MCP, so you can explore and analyze viral content directly from the AI tools you already use.
We’d love to hear what you think and what you’d like us to build next! 🚀
first 2 seconds decide pretty much everything for app ads, so this is useful. one question tho: is the performance data just views/likes, or can you see which hooks actually drive clicks or installs? in my experience viral and converting are not the same thing at all
The competitor alert is the part I'd want to understand before trusting it. I run a small niche channel that posts short videos twice a day, morning and evening, and the two slots basically live on different baselines. A morning post that looks hot next to the account's overall average is often just a normal morning post, and the evening ones look weak for the same reason. On small accounts the average also jumps around a lot after one lucky video, so the whole scale shifts for a week. When you say a post is outperforming its usual level, is that baseline per account overall, or does it take posting time and recent history into account, and how many posts does an account need before you start alerting on it?
This is dangerously relevant to me right now 😅
I’m growing a self-reflection app through Reels and spend way too much time manually saving hooks.
Do you track how long a hook keeps performing? I’m curious how quickly a winning format goes from interesting pattern to everyone is using this and I’m already tired of it.
the daily-refresh part is the detail that matters most here - a hook that crushed it in a given niche three months ago can be completely dead now since every platform's algorithm and audience taste shifts that fast. curious how far back the "performance data" actually looks: is it showing what's working right now, or does an old viral hook from months back still rank high in search just because it once did well, even if it wouldn't land today
Congrats @zeynepsahin@huseyincetins, nice idea! How fresh the hook database stays, do you update it daily?
Nice to see this one go live, Zeynep, congrats. Does the hook library work for smaller niches like Mac apps, or is it mostly built around the big consumer topics?
About Hookest on Product Hunt
“Your swipe file for viral video hooks”
Hookest launched on Product Hunt on September 24th, 2026 and earned 244 upvotes and 21 comments, placing #6 on the daily leaderboard. Hookest tracks the opening seconds of viral TikToks, Reels, and Shorts and makes them searchable with real performance data. Study what’s working in your niche, watch competitors, and bring saved hooks into Claude, ChatGPT, or Gemini through MCP.
Hookest was featured in Social Media (89.4k followers), Marketing (469.6k followers) and Artificial Intelligence (481k followers) on Product Hunt. Together, these topics include over 239.2k products, making this a competitive space to launch in.
Who hunted Hookest?
Hookest was hunted by Zac Zuo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Hookest stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Zac Zuo
Hey Product Hunt! 👋
We’re excited to introduce Hookest.
We built Hookest to make it easier for creators and marketers to discover viral hooks and understand what makes people stop scrolling. Instead of spending hours searching for inspiration, Hookest brings high-performing content and real insights into one place.
You can explore viral hooks across TikTok, Instagram Reels, and YouTube Shorts, understand why content works, spot emerging trends, and track competitors’ Instagram accounts to get notified when their content starts taking off.
Hookest also connects with ChatGPT, Claude, and Gemini through MCP, so you can explore and analyze viral content directly from the AI tools you already use.
We’d love to hear what you think and what you’d like us to build next! 🚀