Hookest tracks the opening seconds of viral TikToks, Reels, and Shorts and makes them searchable with real performance data. Study what’s working in your niche, watch competitors, and bring saved hooks into Claude, ChatGPT, or Gemini through MCP.
We built Hookest to make it easier for creators and marketers to discover viral hooks and understand what makes people stop scrolling. Instead of spending hours searching for inspiration, Hookest brings high-performing content and real insights into one place.
You can explore viral hooks across TikTok, Instagram Reels, and YouTube Shorts, understand why content works, spot emerging trends, and track competitors’ Instagram accounts to get notified when their content starts taking off.
Hookest also connects with ChatGPT, Claude, and Gemini through MCP, so you can explore and analyze viral content directly from the AI tools you already use.
We’d love to hear what you think and what you’d like us to build next! 🚀
About Hookest on Product Hunt
“Your swipe file for viral video hooks”
Hookest launched on Product Hunt on September 24th, 2026 and earned 244 upvotes and 21 comments, placing #6 on the daily leaderboard. Hookest tracks the opening seconds of viral TikToks, Reels, and Shorts and makes them searchable with real performance data. Study what’s working in your niche, watch competitors, and bring saved hooks into Claude, ChatGPT, or Gemini through MCP.
On the analytics side, Hookest competes within Social Media, Marketing and Artificial Intelligence — topics that collectively have 1M followers on Product Hunt. The dashboard above tracks how Hookest performed against the three products that launched closest to it on the same day.
Who hunted Hookest?
Hookest was hunted by Zac Zuo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Hookest including community comment highlights and product details, visit the product overview.
Zac Zuo
Hey Product Hunt! 👋
We’re excited to introduce Hookest.
We built Hookest to make it easier for creators and marketers to discover viral hooks and understand what makes people stop scrolling. Instead of spending hours searching for inspiration, Hookest brings high-performing content and real insights into one place.
You can explore viral hooks across TikTok, Instagram Reels, and YouTube Shorts, understand why content works, spot emerging trends, and track competitors’ Instagram accounts to get notified when their content starts taking off.
Hookest also connects with ChatGPT, Claude, and Gemini through MCP, so you can explore and analyze viral content directly from the AI tools you already use.
We’d love to hear what you think and what you’d like us to build next! 🚀