Thank you @adityavsc for hunting us today!
Hi everyone, I'm Prateek, one of the co-creators of Glu AI 👋
When we started solving customer churn in 2016, we didn't even know about terms like CAC, LTV, and were complete outsiders to marketing as an industry. I was fresh out of college.
Over the years, while working with over 100+ consumer internet brands and having an amazing set of backers like Paradigm Shift Capital, Pentathlon, SmartStart, Better Capital, Techstars, and a strong roster of angels.
In our quest to truly simplify the daily workflows of a Product Manager - we kept on launching new offerings, starting with Churn Prediction, then realized that predictions alone aren't enough - and marketers need marketing action recommendations, hence we built MARS.
We soon realized that all the marketing actions, esp for mobile apps are sent as Push Notifications - which can be annoying and spammy , the same case applies to Whatsapp/SMS. No one likes intrusive comms. 🤷♀️
We started researching popular apps like Duolingo, Snapchat, Robinhood, and Google Pay to name a few - these brands have addictive user experience - and a common thread is using game mechanics to keep their users hooked aka Gamification.
If Gamification is so powerful, why isn't everyone doing - 2 key problems:
1️⃣ Brands don't know where to begin - should they use a Streak vs a Quest
2️⃣ Experimentation is messy - each update to an existing program requires a team of engineers, designers, PMs + a lot of time for 1 iteration.
Soon, we launched CustomerGlu in 2020 - a Gamification-led Growth platform, where PMs can create and manage Gamification experiments from pre-designed templates, and launch them on their own, without app updates or any code changes.
Even with a DIY and easy platform - it'd still take 2-3 days to create 1 campaign, as it'd require copywriters for content and designers for theme/assets.
Today, we're launching Glu AI - which takes care of generating a production-grade template with just a text prompt, all of this without copywriters and designers; returning the control back to PMs.
This wouldn't have been possible without a well-seasoned team - big thanks to all the makers.
We can't wait to see what you create today with Glu AI. Go to the site and give it a try - doesn't require a login/credit card.
Do share what you create with Glu AI in the comments below 👇
Do you think Push Notifications are spammy?
Despite my involvement in the creation of this Product, It's still amazing to see how well it captures the essence of the prompt! 🧠
It used an 8-bit themed font style, and colours, rewards related to Playstation on receiving the prompt:
“Playstation themed Streak of playing games daily to get PSN credits as reward” 🎮
Campaigns can easily be tweaked by using the right prompts (or manually via the Editor 📝)
💡 Some tips for getting more tailored results:
🔢 Add details like the number of steps in a streak, number of questions in a quiz, in the prompt
🎁 Add details on the rewards to be given out on completion of the campaign, in the prompt
🎨 Tweak themes by explicitly stating colours or giving inspirations like "Chocolate", "Starbucks", etc.
🎡 Spin the wheel can also help in deciding or choosing something- "Pastel themed Spin the Wheel to help choose an ice cream flavour"
Do let me know any interesting prompts that you try out. I'll be around to answer any questions in the comments!
Creating Glu AI was a thrilling and challenging adventure for us at CustomerGlu!
From the early brainstorming sessions to the countless iterations, we poured our hearts into crafting an AI-powered tool that could seamlessly transform simple text prompts into captivating gamification campaigns. But every challenge was met with unwavering determination, and every obstacle became an opportunity to learn and grow. The result? A product we are immensely proud of—A game-changer that empowers businesses to forge deeper connections with their customers and keep them coming back for more.
We can't wait to see how Glu AI elevates your customer engagement and user retention to new heights! 🎉
Thank you @adityavsc for hunting us!
Hi everyone, I'm Sumant, one of the co-creators of Glu AI 👋
After running hundreds of experiments across B2B and B2C, we learnt that Gamification is a great lever for retention but growth teams either have no bandwidth to try it or those who try it don’t try it enough to see it work for them.
Today we are launching Glu AI to help you get started with your first Gamification experiment in seconds instead of days or weeks
You can now generate streaks, Quizzes, and more with just a single prompt with Campaign context and it generates the Theme, Content, and rewards in seconds. Customize the content/design with our easy-to-use editor and you are all set to launch 🚀
With Glu AI, all you need is to input a single prompt with campaign context. From there, the system autonomously generates the theme, content, and rewards, all from that single cue. You can then easily tweak the content and design using our intuitive editor, and voilà, you are ready to launch your gamified campaign!
We're proud to share that the early response to Glu AI has been promising. Companies have been able to run 2X more experiments and attain success at a much faster rate.
But we don't plan to stop here - we're excited to hear your feedback on Glu AI and look forward to seeing how it empowers your team to drive better retention.
So, give Glu AI a spin and let me know what you think. My team and I are here to answer all questions you might have.
Happy hunting! 🚀
this is super-good. just tried the product, this is a one-click solution that I'm really loving 🎉
This is sooooo awesome!
Reminded me of Dominos Pizza app. Where I get 1 free for 6 orders.
Can imagine how many smaller businesses will be able to leverage this w/o heavy tech intervention. Too good. :)
Congratulations on the launch of Glu AI! Gamification is a powerful way to boost user engagement and retention. At ProApp, we believe in the transformative potential of education through gamified experiences. Our edtech app leverages AI to create captivating learning journeys that keep users motivated and eager to learn. Feel free to explore ProApp to discover how we elevate education with gamification and interactive content. Best of luck with Glu AI!
Glu AI is a brilliant product! Its gamification campaigns can work wonders for user engagement and retention. I'm excited to try it out, and see its impact on businesses!
Bringing prompt AI engineering to the gamification industry is gonna be quite helpful to the folks out there.
Great software.
Just now tried creating few quizzes and spin wheels and after spending almost an hour I totally Glued in :). This will allow to reduce the time we used to take for brainstorming and creation of MVPs to hours from weeks and the idea behind is absolutely amazing.
Kudos team for coming up with a much needed tool to allow everyone to be able to create such gamification experiences in almost no time.
Amazing tool which saves your time above all any individual can do it by themselves without any help. I have used it for my marketing campaign was able to design spin the wheel without any help and in less then 40 seconds
The product is amazing! Really fun to use. Looking forward to more such features!
@prateek_gupta8, I really appreciate the engaging features you have created for users. The prompt reply is also very good, and the spin the wheel feature is a great way to gamify the experience for users. The UI is easy to use and the steps are easy to access. Overall, the process is great for brainstorming and your team has done a really nice job.
I prefer gamification a gazillion times rather than spammy push notifications! Congrats team, keep up the good work
