Thank you @adityavsc for hunting us today!
Hi everyone, I'm Prateek, one of the co-creators of Glu AI 👋
When we started solving customer churn in 2016, we didn't even know about terms like CAC, LTV, and were complete outsiders to marketing as an industry. I was fresh out of college.
Over the years, while working with over 100+ consumer internet brands and having an amazing set of backers like Paradigm Shift Capital, Pentathlon, SmartStart, Better Capital, Techstars, and a strong roster of angels.
In our quest to truly simplify the daily workflows of a Product Manager - we kept on launching new offerings, starting with Churn Prediction, then realized that predictions alone aren't enough - and marketers need marketing action recommendations, hence we built MARS.
We soon realized that all the marketing actions, esp for mobile apps are sent as Push Notifications - which can be annoying and spammy , the same case applies to Whatsapp/SMS. No one likes intrusive comms. 🤷♀️
We started researching popular apps like Duolingo, Snapchat, Robinhood, and Google Pay to name a few - these brands have addictive user experience - and a common thread is using game mechanics to keep their users hooked aka Gamification.
If Gamification is so powerful, why isn't everyone doing - 2 key problems:
1️⃣ Brands don't know where to begin - should they use a Streak vs a Quest
2️⃣ Experimentation is messy - each update to an existing program requires a team of engineers, designers, PMs + a lot of time for 1 iteration.
Soon, we launched CustomerGlu in 2020 - a Gamification-led Growth platform, where PMs can create and manage Gamification experiments from pre-designed templates, and launch them on their own, without app updates or any code changes.
Even with a DIY and easy platform - it'd still take 2-3 days to create 1 campaign, as it'd require copywriters for content and designers for theme/assets.
Today, we're launching Glu AI - which takes care of generating a production-grade template with just a text prompt, all of this without copywriters and designers; returning the control back to PMs.
This wouldn't have been possible without a well-seasoned team - big thanks to all the makers.
We can't wait to see what you create today with Glu AI. Go to the site and give it a try - doesn't require a login/credit card.
Do share what you create with Glu AI in the comments below 👇
Do you think Push Notifications are spammy?
