Fondaro

The operating system for selling Spanish property abroad

Artificial Intelligence

CRM

Social media marketing

Visit WebsiteSee on Product HuntFacebook ⧉Instagram ⧉

Hey Product Hunt, Jonathan here, one half of Fondaro along with Alexander. We're two Swedes who spent 15+ years in sales and have lived in Spain for years. Fondaro did not start as software. It started as a lead-generation service for Spanish estate agencies. We built the consumer brand, made the ad creative, wrote the copy, and sold buyer leads at a fair price. Simple deal: we bring the buyers, you close them. For months we heard the same sentence back. "These leads suck." We assumed a few outliers. It was not. We had close to 100% churn. So we went and asked what agencies were actually doing with the leads. Many were not calling them at all. Others called once, days late, then stopped. We asked which CRM and which VOIP they used and got a blank look. We asked to see their sales scripts and got laughed at. It took us far too long to accept the real conclusion: we were the outliers. The Spanish market is piping hot. Put a reasonably priced listing on Idealista in English and it sells in a week. That works beautifully right up until it doesn't, and it leaves you in a feast-or-famine cycle where the only thing driving the business is inventory and market demand. We wanted proof before we blamed anyone. One Marbella agency had bought 200 leads from us, called them worthless, and churned. We asked to work the list ourselves. 45 days later they sold a 500,000 EUR property to one of those leads. Six months later that same list had produced 1.5 million EUR in sales. The leads were never the problem. The way of working was. Our first fix was the obvious one: teach our clients. Show them what a CRM is, what VOIP is, why follow-up matters. That failed too, and it failed for a reason worth internalizing. Every new system we introduced landed as a chore. Nobody adopts a chore when the market is still handing them inbound. That is the moment the product changed shape. We stopped trying to change behavior with training and started trying to change it with defaults. If calling 100 leads should take an hour instead of a week, build the dialer into the CRM. If follow-up slips, put the task in front of the rep. If nobody writes the email, have the AI draft it and let the human approve it. So Fondaro is now the whole path from demand to deal: - Buyer leads delivered into your pipeline against a budget you cap, already routed to the right agent by language and already contacted - A browser softphone and power dialer, with every call recorded, transcribed and reviewed into sentiment, objections and next steps - Ask Fondaro, an AI assistant that reads your real pipeline and turns every write into a proposal you approve. It drafts the email, you still hit send - Five Spanish property sources in one search, and any selection becomes a branded shareable brochure - Dashboard in ten languages for your team, any language for your buyers - Metered pricing with hard caps. No per-seat tax for hiring The hardest design call was the AI boundary. It would have been easy to let it send emails and update records on its own. We deliberately did not. In this business one wrong sentence to a buyer costs a commission, so every AI write is an editable proposal that waits for a human. Slower on paper, and the only version anyone actually trusted enough to turn on. We are not trying to convert the whole market. Fondaro is for the minority of agencies that already sense that leaning on a hot market is not a strategy. Would genuinely love your feedback, especially from anyone who has tried to change how a sales team works and hit the same wall we did. Alexander and I are here all day.