Hey folks,
Simo here, the founder of folk.
With AI has come a storm of advanced automations. This is impacting every industry now including some of the most human aspects of our lives: our relationships.
Who here hasn’t been on the receiving end of a mass outbound email, an irrelevant cold call, or a bot-scripted reply? Do we still really expect these to work? When everyone can use ChatGPT to generate another email or post, how do we expect to stand-out?
A year ago, we released folk 2.0 as the Intelligent CRM. We explored how AI could help us build a better CRM and help you close more deals. But the further we dug, the clearer it got. AI is just a tool, not a solution. And our customers needed a way to use technology to bring them closer to the right people at the right time, not to wedge them apart with robot repeats.
We’re designing folk to help you build genuine connections. That’s the way to land high-value deals and drive new business.
So hear me out:
1. We want to help our customers better know their connections and it starts with data. What are your last interactions? Who from your team knows them best? What other data can we get about them with enrichment?
2. We want to help our customers nurture their prospects with the power of social selling. So we built ways to leverage Conversation Templates on LinkedIn and Gmail, to export commenters from LinkedIn posts and be able to outreach to them, and to track leads’ social media activity, and more.
3. We want to help our customers keep their outreach personal and perfectly-timed, so we built sequences, message analytics, and AI icebreakers.
4. We want to turn genuine connections into fruitful deals they can close as a team, so we introduced custom objects (e.g. deals) and a central notification inbox for working as a team on folk.
We believe these changes will help you thrive in an AI world by building more meaningful relationships.
Are we anti-AI? Not exactly. Do we build products that are people-first? Definitely.
I tried many (too many) CRMs and most of them are incredibly rigid, work for one specific use case that their designers envisioned, but fall over themselves as soon as you have a slightly different use case. Like, one "rival" to folk even added a cute mobile app and a Gmail plugin to add contacts/deals on the go, but it failed to load half the time, massively screwed up my Google contacts and insisted that deals are only with companies, not with individuals.
On the other hand, folk has been a breath of fresh air. The pipelines are super customisable, each pipeline can have different fields, etc. And the new focus away from AI for AI sake and towards a people-centered sales process is incredibly exciting. folk is really hitting this balance between great tech and even better design that puts the humans at the center. After all, it's still (thankfully) the humans we work with. :)
folk has some exciting new features like custom objects that will supercharge the app beyond a simple CRM, and the email sequences, and the Chrome plugin are great, too.
Can't wait for more automation options and a better mobile/responsive interface. Very excited.
Très belle initiative qui nous favorise bien. Mais moi je ne maîtrise pas encore son utilisation
Congrats on launching folk 3.0! Great focus on building relationships. Simple and impressive
@simolemhandez congratulations on the launch man, been following you for a while and love what you are doing in the CRM space, this space definitely needs some shaking and Folk is doing exactly that. Great work.
Does this offer integration with CRM systems like Salesforce or HubSpot? It would be fantastic to sync all my contacts and interactions in one place.
I love the concept behind it. Providing a comprehensive platform for relationship management is a brilliant idea. Great job, team!
Hey there! this looks like an incredible tool for managing and organizing relationships. Excited to see how it can help improve my networking and collaboration efforts!
Congratulations, Simo 🎉 It's inspiring to see a focus on genuine connections in the world of AI-driven automation. Your approach to combining technology with personal touch is refreshing and much needed in today's landscape. The features you've introduced sound like game-changers for building meaningful relationships and closing high-value deals. Wishing you continued success and growth!
With the introduction of AI icebreakers and message analytics, how have you seen these features impact the quality of interactions and the success rate of outreach efforts? Are there any specific success stories or metrics that highlight the effectiveness of these tools in building genuine connections?
Congratulations on the launch of Folk 3.0! This tool has the potential to a big change how we manage and nurture our professional relationships.
I’ve been a long time user of Folk, super excited to try these new features out!!! 🚀 🚀 🚀
AI is like MSG. It's amazing, but unless you are Uncle Roger, you probably shouldn't dump it all over your product. I really love the way you put it - AI is a tool not a solution. I can see just the right amount of AI sprinkled throughout folk, and I can see that the product is built so well even without AI. It's clean, simple but pretty powerful still.
Congrats on launching 2.0 @simolemhandez and team!
Awesome product ! Its user-friendly interface and powerful integrations make it a top choice for sales and customer management. Highly recommend! 🚀
Congrats team! Love folk! It's the perfect CRM for teams intimidated by CRMs as it's so simple to use and people-focused 🙌 🚀
