Hey folks,
Simo here, the founder of folk.
With AI has come a storm of advanced automations. This is impacting every industry now including some of the most human aspects of our lives: our relationships.
Who here hasn’t been on the receiving end of a mass outbound email, an irrelevant cold call, or a bot-scripted reply? Do we still really expect these to work? When everyone can use ChatGPT to generate another email or post, how do we expect to stand-out?
A year ago, we released folk 2.0 as the Intelligent CRM. We explored how AI could help us build a better CRM and help you close more deals. But the further we dug, the clearer it got. AI is just a tool, not a solution. And our customers needed a way to use technology to bring them closer to the right people at the right time, not to wedge them apart with robot repeats.
We’re designing folk to help you build genuine connections. That’s the way to land high-value deals and drive new business.
So hear me out:
1. We want to help our customers better know their connections and it starts with data. What are your last interactions? Who from your team knows them best? What other data can we get about them with enrichment?
2. We want to help our customers nurture their prospects with the power of social selling. So we built ways to leverage Conversation Templates on LinkedIn and Gmail, to export commenters from LinkedIn posts and be able to outreach to them, and to track leads’ social media activity, and more.
3. We want to help our customers keep their outreach personal and perfectly-timed, so we built sequences, message analytics, and AI icebreakers.
4. We want to turn genuine connections into fruitful deals they can close as a team, so we introduced custom objects (e.g. deals) and a central notification inbox for working as a team on folk.
We believe these changes will help you thrive in an AI world by building more meaningful relationships.
Are we anti-AI? Not exactly. Do we build products that are people-first? Definitely.
