AI doesn’t have an intelligence problem - it has an interface problem. Flux is the first platform for building personalized conversational agents that live inside messaging platforms like iMessage and WhatsApp. By meeting users where they already communicate, Flux enables agents to feel less like software and more like people - trusted friends, tutors, or assistants. The future of AI isn’t another app. It’s agents that interact with humans on an emotional level.
Hey everyone - Daniel here, one of the founders.
We started Flux after realizing something kind of obvious in hindsight: AI agents are already smart enough. The real bottleneck is how people actually interact with them.
Most agents live behind apps and dashboards that don’t feel natural. We wanted to see what happens when agents live where real conversations already happen - iMessage, WhatsApp, group chats - and speak the same messy, human language we do.
Flux is our attempt at that.
Not another app, but a way to build agents that can actually feel like a friend, tutor, or someone you trust.
Would love to hear what resonates (or doesn’t). We’re very early and learning fast.
Great idea! Can your service operate under my profile? So that users think they’re writing to me, but an AI is replying to them?
I really like Flux’s idea of integrating AI agents into iMessage, but how do you protect user privacy?
I really like Flux’s concept of AI agents in messaging apps - too bad you need a US phone number to use it
I tried to build something using Flux, but it asks for a mobile number, and my UAE number doesn’t work.
Amazing, I can see where you guys are at number one today very intense application
Great demo slides :)
Is there a systematic way to manage and configure all your agents, so every agent can work together instead of seperately?
I have seen AI chatbots that integrate with Slack, MS Teams, Whatsapp, but not yet iMessage. I think it's a brillant idea, and very user friendly. I'm a bit jealous as I'm building an AI chatbot app, as well, but did not have your idea. Chapeau!
I started doing research to building my own messaging interface to my app - this would be much easier!
Website doesn’t mention something important: data and privacy policies. What are they?
As the designer on Flux, I spent a lot of time thinking less about what agents can do and more about how they should show up.
Chat is an emotionally loaded space. An agent there can’t feel like a tool that interrupts, it has to earn its place through timing, tone, and restraint. A big part of the design work was figuring out when an agent should stay silent.
Flux is our first attempt at treating agents not as features, but as social participants. Still very early, but excited to learn from how people actually use it.
Interesting take. Would love to take it for a spin once out of beta. Doesn't seem to accept non US numbers
This is one of the coolest and most technical challenges I’ve been trying to address for a while on my own before joining Photon in residency to build it out finally
I really believe this to be the future of human-agent interaction. iMessage as an interface gives agents a unique, emotional property that allows them to be trusted by humans as friends. With this product, I look forward to a future where humans and agents can coexist beyond a simple tool-based relationship.
Agent allows you to have the history which is better than current chatbots!
Tried this. As model capability plateaus, the hard problem becomes interaction, not intelligence. iMessage works because it encodes trust and familiarity. Flux is building at that layer.
About Flux on Product Hunt
“Build your own agents in iMessage”
Flux launched on Product Hunt on January 3rd, 2026 and earned 383 upvotes and 57 comments, earning #1 Product of the Day. AI doesn’t have an intelligence problem - it has an interface problem. Flux is the first platform for building personalized conversational agents that live inside messaging platforms like iMessage and WhatsApp. By meeting users where they already communicate, Flux enables agents to feel less like software and more like people - trusted friends, tutors, or assistants. The future of AI isn’t another app. It’s agents that interact with humans on an emotional level.
Flux was featured in Messaging (51.9k followers), User Experience (364.7k followers) and Developer Tools (511k followers) on Product Hunt. Together, these topics include over 107.6k products, making this a competitive space to launch in.
Who hunted Flux?
Flux was hunted by Zac Zuo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Flux stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Zac Zuo