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Hi Product Hunt 👋
I built Elaan after wiring notifications into a multi-tenant product for the third time.
The part that always broke was branding.
If you build for businesses, every notification should look like it came from your customer, not from you. That usually means either maintaining hundreds of templates or building your own rendering layer.
After building that layer three times, I decided to turn it into a product.
Elaan gives you one API for three channels: in-app inbox, email, and push.
Fire a single event when something happens, and Elaan will:
Figure out which channels each recipient has opted into
Render the notification using that tenant's branding and the recipient's attributes
Deliver it across all enabled channels
If one channel fails, the others still go through.
There are two things I care about more than feature count:
⚡ Real-time by default
The in-app inbox streams over a single SSE connection, so browsers never have to poll.
Live delivery sits on top of a persistent inbox, so if someone reconnects, nothing is lost.
🏠 Yours to run
The exact same image powers both the hosted product and on-prem deployments.
Run docker compose up, and the entire stack runs on your infrastructure. Configuration flags choose the deployment profile—there's no separate fork to maintain.
There are SDKs for React, Vue, Svelte, and React Native, plus an MCP server if you want AI assistants to interact with your notification system.
The free tier includes 1,000 active contacts per month with unlimited notifications.
Pricing is based on your audience—not the number of messages—because charging per notification punishes you for building products people actually use.
I'd love your feedback, especially on:
The multi-tenant branding model
Anything in the docs that feels harder than it should
I'll be here all day to answer questions. Thanks for checking out Elaan! 🙌
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About Elaan on Product Hunt
“Notifications your customers think you built”
Elaan was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #15 on the daily leaderboard. Elaan is one API for an in-app inbox, email, and push. Real-time notification infrastructure, multi-tenant and self-hostable.
Elaan was featured in API (98.5k followers), SaaS (43.6k followers) and Developer Tools (517.5k followers) on Product Hunt. Together, these topics include over 143.1k products, making this a competitive space to launch in.
Who hunted Elaan?
Elaan was hunted by Shajia. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Elaan stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Shajia