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eComX
4 Shopify themes. Each built for one type of buyer.
After 9 years of Shopify expertise, we know that how buyers decide depends on what they’re buying. General themes ignore this; eComX doesn’t. We’ve rebranded from SalesHunterThemes to eComX. Our four specialized themes are built for specific buyer paths: - Blum: Fashion - Electro: Electronics - Shine: Beauty - Normcore: Large catalogs/Wholesale 5,000+ merchants, 96%+ positive ratings across the portfolio. Free trial on the Shopify Theme Store..
Hey, I'm the co-founder behind eComX — formerly SalesHunterThemes, which I started back in 2017.
The honest answer to "why did you build this" is that we spent years doing Shopify store optimization and client work before we ever shipped a theme. That work was the education. And the thing that kept coming up, store after store, was this: the way a shopper decides to buy a jacket is completely different from how they decide to buy a router. Different again for a moisturizer, or a sofa. Each of those buyer types has a distinct decision path: what they need to see first, what builds enough confidence to place the order, where they drop off if the store doesn't match their mental model.
But every general Shopify theme we looked at applied the same layout logic to all of them. Same structure, same content hierarchy, same assumptions about how buyers move through a store.
So we built four themes, each one built around how that buyer type actually makes decisions, not adapted from a generic template.
Nine years of store optimization and client work, 5,000+ merchants, and a rebrand later, we're here as eComX. The full lineup is at ecomx.co if you want to dig in.
We're genuinely curious what the Product Hunt community thinks about the niche-per-buyer-type approach. Does this match what you've seen in your own store — or in stores you've worked with? Happy to get into the specifics of any of the four themes.
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About eComX on Product Hunt
“4 Shopify themes. Each built for one type of buyer.”
eComX was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #19 on the daily leaderboard. After 9 years of Shopify expertise, we know that how buyers decide depends on what they’re buying. General themes ignore this; eComX doesn’t. We’ve rebranded from SalesHunterThemes to eComX. Our four specialized themes are built for specific buyer paths: - Blum: Fashion - Electro: Electronics - Shine: Beauty - Normcore: Large catalogs/Wholesale 5,000+ merchants, 96%+ positive ratings across the portfolio. Free trial on the Shopify Theme Store..
eComX was featured in E-Commerce (41.6k followers) and Web Design (9k followers) on Product Hunt. Together, these topics include over 20.5k products, making this a competitive space to launch in.
Who hunted eComX?
eComX was hunted by Ha Anh Luu. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how eComX stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Ha Anh Luu