I’ve been a member of the PH community for a few years and have seen many amazing product launches. I’m incredibly excited to share with you what we've been working on over the last few years.
In the last year, Coso has generated over 2 MILLION impressions for our pilot customers across 3 continents. Including 200,000 impressions in the last month alone 📊. Now we are ready to open it up to the world (starting with PH!) 🌍.
🤫 TL;DR (Coso’s USP): Coso learns about your brand and creates social media content for you, you just approve the content, and we handle the rest.
👊 What is Coso?
Coso learns all about your brand, links in with different data sources of social media content, and creates content for you ✍️. It reduces hours of brainstorming and social media content creation into a few minutes of approving content ⏳.
💡 The problem:
Every entrepreneur and marketer realizes they should have active social media pages. Unfortunately, you don’t have hours each day to create content. So you post every now and then, or maybe you’ve paid an agency or someone online to do some content creation for you. In most cases, this is either expensive or the content quality isn’t amazing 😕 - but there’s no cost-effective alternative that actually works.
🚀 The solution:
Coso reads your website, brand guidelines, your existing social media content, and even your media library 📚. It understands how you want to communicate and comes up with a content calendar for you. It will connect different data sources for you - like your shopify products, a list of topics, a ChatGPT prompt, and others. Every week your content is created for you - just approve the posts, and Coso distributes them across your social channels 🌐.
A conversation in a bar in 2018 started our CEO James down a rabbit hole that’s still going. Some friends in marketing were complaining about the manual work they did for competitive analysis on social media. When James looked into the problem, he realized that you could automate the competitor research, but then you could also estimate content performance before it was posted 📈, and ultimately generate content for people 📝.
When James needed a good database, he reached out to Brendan, who is one of the best database engineers in Ireland 🇮🇪. They met a couple of years prior when they were both engineers at a quantitative trading firm. At that point, James was working as a backend engineer for Salesforce’s social media product.
In September 2020, they made the jump to a full-time startup. Initially, they built “Google Analytics for Your Social Media” to generate revenue and raise investment to build the AI product. They signed up 270 businesses but struggled to convert them to paying customers 💰. While trying to scale this product, the gen ai revolution started, and they pivoted into building what is now Coso!
Fast forward to today, and over 2 million impressions across 10,000 social media posts have been generated for Coso pilot customers 🌟. And we’re only just getting started.
We’d love to hear what you think about Coso. Please take it for a test drive, and if you like, you can become a paying customer with a 50% discount exclusively for PH users with the code PH50 🎉.
Love what you guys are building @jflynn2@brendan_scullion2 and it's certainly a niche that's in high demand atm.
Hia! I have been using Coso for about 3-4 months on my company www.letsmatchmums.com. My assistant runs our social media and she's not trained in graphic design. Previously we used Canva, but with Coso our designs look much cleaner and more professional. It is really handy to use the scheduling feature. We will create 10 posts with AI and schedule them to go out throughout the month. We grow by word of mouth on scoial media so it's important to us to have posts going out frequently, not to fuel growth of the instagram but for people to see we are active as a company. That said our following has grown from 9.2K follwers to 10.3K followers, our views have grown form 40K a month to 80K a month. Our website impressions have grown by 1K a month too!
It took me a few goes to feel the value from Coso.ai i'm quite busy but am glad I gave it enough time as I honestly didn't expect to see any growth from it. I just wanted to make sure we were testing new tools in the offchance they would help. This one has helped!!
A truly beneficial product. This could save us a lot of marketing headaches. Hope you're able to expand to Asian languages soon^^
This sounds amazing! Coso is tackling a huge pain point for entrepreneurs and marketers—finding that sweet spot between time, cost, and quality when it comes to social media content. The way you're using data to streamline the content creation process is really impressive!
With over 2 MILLION impressions across three continents, it looks like you're already proving the concept at scale. I'm definitely excited to see how this will evolve as you expand to the global stage 🌍. I’m curious—how customizable is the content Coso generates? Can brands maintain their unique voice, or is it more of a "one-size-fits-all" approach?
Looking forward to seeing Coso grow even more!
I'm a massive fan of the Coso team - they've built some amazing stuff here 🔥 Looking forward to seeing this product take off 🚀
Really love what you’re building here. Creative workflows can get messy fast, and having something that actually helps organize thoughts without slowing you down is a huge plus. Great job, and big congrats to the team on the launch!
This looks great, congrats on the launch @jflynn2!
Congrats, James and Brendan, on launching Coso! It’s inspiring to see how you’ve transformed a conversation in 2018 into a solution helping brands effortlessly boost their social media presence. The impressive impressions stats speak volumes. Looking forward to seeing Coso grow! 🚀
Neat. I just wrote what topic I want to talk about,
and you created the text for the post for the image. Like it! :) Kinda of full-service.
This could save hours for small teams! How does the AI adapt if our brand voice evolves over time—will it automatically update its learning, or require manual retraining?
Love how this automates the hardest part of social media—staying consistently on-brand and on-trend. Huge win for lean marketing teams.
