I’ve been a member of the PH community for a few years and have seen many amazing product launches. I’m incredibly excited to share with you what we've been working on over the last few years.
In the last year, Coso has generated over 2 MILLION impressions for our pilot customers across 3 continents. Including 200,000 impressions in the last month alone 📊. Now we are ready to open it up to the world (starting with PH!) 🌍.
🤫 TL;DR (Coso’s USP): Coso learns about your brand and creates social media content for you, you just approve the content, and we handle the rest.
👊 What is Coso?
Coso learns all about your brand, links in with different data sources of social media content, and creates content for you ✍️. It reduces hours of brainstorming and social media content creation into a few minutes of approving content ⏳.
💡 The problem:
Every entrepreneur and marketer realizes they should have active social media pages. Unfortunately, you don’t have hours each day to create content. So you post every now and then, or maybe you’ve paid an agency or someone online to do some content creation for you. In most cases, this is either expensive or the content quality isn’t amazing 😕 - but there’s no cost-effective alternative that actually works.
🚀 The solution:
Coso reads your website, brand guidelines, your existing social media content, and even your media library 📚. It understands how you want to communicate and comes up with a content calendar for you. It will connect different data sources for you - like your shopify products, a list of topics, a ChatGPT prompt, and others. Every week your content is created for you - just approve the posts, and Coso distributes them across your social channels 🌐.
A conversation in a bar in 2018 started our CEO James down a rabbit hole that’s still going. Some friends in marketing were complaining about the manual work they did for competitive analysis on social media. When James looked into the problem, he realized that you could automate the competitor research, but then you could also estimate content performance before it was posted 📈, and ultimately generate content for people 📝.
When James needed a good database, he reached out to Brendan, who is one of the best database engineers in Ireland 🇮🇪. They met a couple of years prior when they were both engineers at a quantitative trading firm. At that point, James was working as a backend engineer for Salesforce’s social media product.
In September 2020, they made the jump to a full-time startup. Initially, they built “Google Analytics for Your Social Media” to generate revenue and raise investment to build the AI product. They signed up 270 businesses but struggled to convert them to paying customers 💰. While trying to scale this product, the gen ai revolution started, and they pivoted into building what is now Coso!
Fast forward to today, and over 2 million impressions across 10,000 social media posts have been generated for Coso pilot customers 🌟. And we’re only just getting started.
We’d love to hear what you think about Coso. Please take it for a test drive, and if you like, you can become a paying customer with a 50% discount exclusively for PH users with the code PH50 🎉.
