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Word of Mouth
I've turned word of mouth into digital trust.
Word of Mouth helps homeowners hire with confidence while helping great businesses stand out through verified trust, earned reputation, and authentic customer experiences. We've taken the world's most trusted form of marketing, word of mouth, and transformed it into a digital platform that makes trust visible, helps businesses become more marketable, and increases the referrals they receive.
I spent years working in construction, electrical, and project management, and I kept hearing the same three questions from homeowners:
"Who do you recommend?"
"Can I trust them?"
"Do you know anyone who's actually used them?"
The problem wasn't a lack of good businesses. The problem was that trust wasn't visible. Great companies often looked the same as everyone else online, while homeowners had no easy way to separate genuine reputation from marketing.
That led me to ask a simple question: What if we could bring the power of traditional word of mouth into the digital age without losing what makes it so valuable?
Over the past few years, I built Word of Mouth to do exactly that. The platform helps homeowners hire with confidence while helping trustworthy businesses stand out through verified trust, earned reputation, authentic customer experiences, and a comprehensive Trust Score that makes trust visible. Members also gain access to the Service Provider Business Center, a growing library of business education, professional tools, templates, and resources designed to help them operate better businesses, build stronger customer relationships, and earn more referrals.
My goal has never been to build another review site or contractor directory. It's to create a platform where trust becomes every business's greatest competitive advantage by transforming the world's most trusted form of marketing into a digital experience that benefits both homeowners and service providers.
About Word of Mouth on Product Hunt
“I've turned word of mouth into digital trust.”
Word of Mouth was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #153 on the daily leaderboard. Word of Mouth helps homeowners hire with confidence while helping great businesses stand out through verified trust, earned reputation, and authentic customer experiences. We've taken the world's most trusted form of marketing, word of mouth, and transformed it into a digital platform that makes trust visible, helps businesses become more marketable, and increases the referrals they receive.
On the analytics side, Word of Mouth competes within Productivity, Marketing and Tech — topics that collectively have 1.8M followers on Product Hunt. The dashboard above tracks how Word of Mouth performed against the three products that launched closest to it on the same day.
Who hunted Word of Mouth?
Word of Mouth was hunted by Kevin Mau. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Word of Mouth including community comment highlights and product details, visit the product overview.
Kevin Mau