I run a growth marketing agency and have been lucky enough to work with some great founders and CMOs from 50+ SaaS companies over the past 5 years.
About 2 years ago, I started to hear two repeating themes from some of my clients.
Theme 1 was: "We need to capture and synthesize more feedback from our users", and theme 2 was along the lines of: "We aren't actively pursuing reviews because we are weary of negative reviews effecting our reputation".
Based on these two themes, I became obsessed with figuring out a solution. Something that would kill 2 birds with one stone, being a liaison between feedback and reputation.
The idea behind TrustLoop was simply this, so I got to work. First, I designed a system to build surveys and capture feedback. Then I created a mechanism to separate the survey if it is positive feedback and ask the person leaving the positive feedback to make it public based on the links our clients add (G2, TrustPilot, etc), and doing so in a way they didn't have to rewrite their review (copying it to their clipboard automatically).
Finally, I would add some AI elements to help our users digest the feedback by surfacing any common complaints, and areas for actionable improvement.
This launch of TrustLoop is meaningful to us because we feel like it is at a place where it is useful to anybody trying to capture more feedback, positive reviews or both.
The team and I have been hard at work honing in on making the product smooth, functional, and intuitive. The new features are as follows:
- Intuitive, dual survey builder driving internal feedback from anyone not yet ecstatic with your product, and positive reviews from those that are.
- Install as a (editable) widget in 2 lines of code
- Customize and claim a review landing page (with all functionality baked in)
- AI feedback and review digestion for actionable improvement opportunities
- Trust Rating based on all public reviews (updates with new reviews).
But there are still many more features to build, primarily: email automation, integrations with Stripe, Hubspot, etc., embedding reviews on your site, and more.
These feature will be shipped in due time, but for that reason I will give a 30% discount for Product Hunt users - so use: PH30 at checkout and this will be applied after your 14-day free trial.
Let me know if you have any questions or feedback! Thank you!
Zack
