Your team already has things to say, they just don't know how. Our coach helps you stay consistent, find stories worth sharing and makes YOU the writer. Most AI tools take over writing. thestory.run flips it: the coach interviews you, finds the point you're circling, hands you the story arc, and you write it. It is the coach that helps you through it all: One real session, from a messy thought to a finished post. Between the posts, it keeps the week so you never have to guess what's next
Hey PH, Johannes here.
This started as an embarrassing internal failure. At Swat.io we run a social media management tool for 1,700+ brands, so we thought getting our own people posting on LinkedIn would be easy and obvious. Seven signed up. Two to three were still posting a month later. The rest? Did not know what to write about, did not stay motivated enough over time. Our very own social media manager tried to keep momentum, but she did not have time for a 1:1 sparring with everyone.
On the other hand, Claude and other tools came up and suddenly there was AI-written long-form content everywhere. It just did not sound any human anymore after AI took over on it's own to prepare full content schedules. We lost even more people who were excited in the first place.
As software as a service builders, we sat together and discussed how can we improve the situation for us internally and for our customers. And after watching the first Ted Lasso episode of the current season, it was obvious, what was missing: A coach that helps you become better on your own.
thestory.run does exactly that. The coach asks you questions, the way a good interviewer would, until you know what you actually want to say and why it's worth someone's time. Then it hands you the arc and marks what carries the post. You write the words. Always. It never learns your style, because imitating you is just ghostwriting with extra steps. It remembers what you said you wanted to be known for, so it can tell you when you're drifting. If you want a generic post in 30 seconds, there are 50 better products here today. If you're genuinely interested in what you're posting on your profile, there's no better tool than thestory.run.
To also brighten up how tools can be built in a modern age: We made it free for up to five people with no trial clock and no feature gates. Above that you pay 1 euro per coaching session and nothing else. We're super curious to see how this works.
What I'd really love from you: tell me what coaches you'd love to have in your day to day live to keep getting better over time. And what kind of coaching personality would you like to have for that?
We're still tuning, so let me know what you think about the product and where the coach helped you and what name you gave your coach. Mine, ofc, is called Ted.
PS: Yes, once succesful, we'll drop "the" from the product name. For that, we just need our very first 18,000 coaching sessions, according to the current domain holder.
About thestory.run on Product Hunt
“A writing coach for corporate influencers.”
thestory.run launched on Product Hunt on September 22nd, 2026 and earned 161 upvotes and 10 comments, placing #5 on the daily leaderboard. Your team already has things to say, they just don't know how. Our coach helps you stay consistent, find stories worth sharing and makes YOU the writer. Most AI tools take over writing. thestory.run flips it: the coach interviews you, finds the point you're circling, hands you the story arc, and you write it. It is the coach that helps you through it all: One real session, from a messy thought to a finished post. Between the posts, it keeps the week so you never have to guess what's next
On the analytics side, thestory.run competes within Writing, Social Media and Social media marketing — topics that collectively have 154.9k followers on Product Hunt. The dashboard above tracks how thestory.run performed against the three products that launched closest to it on the same day.
Who hunted thestory.run?
thestory.run was hunted by Johannes N. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Johannes N