SearchGPT is a prototype of new search features designed to use the strength of OpenAI's AI models to give you fast answers with clear, relevant sources.
Another big launch from OpenAI — that's competitive with Microsoft AND Google... AND Perplexity!
The difference here is the emphasis on citations directed from several of those $100M publisher deals OpenAI recently struck.
While Perplexity has been accused of being a content thief, OpenAI is paying handsomely to avoid that fate and getting publishers on its side:
“AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.”
—Nicholas Thompson, CEO of The Atlantic
“Sam and the truly talented team at OpenAI innately understand that for AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected.”
— Robert Thomson, Chief Executive, News Corp
What's wild is how publishers see this as an opportunity get ahead of the New York Times, which chose to sue rather than partner with OpenAI.
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