Leica LUX is the first professional photo app developed by a camera manufacturer. The innovative app sets a new standard in smartphone photography, letting you take pictures with the iconic Leica Look – using your iPhone.
After the launch of Process Zero from Halide, I thought it was interesting to discover that Leica, renowned for their hardware, found it necessary to launch an app for the iPhone, presumably because iPhone 16 devices are going to go hard at becoming a higher end photography device.
The best camera is the one in your pocket as they say, no?
But can this app really compete with expensive cameras? Some say no.
https://youtube.com/watch?v=wpsI0S3XgKM
What do you think?
