Insight Pipeline is the easiest way to schedule research calls with your customers. Drop it on to your website and we'll automatically invite customers to book a research call with you. It seamlessly syncs with Google Calendar. Product teams love it.
Hey everyone! I’m Fraser, one of the makers of Insight Pipeline. 👋
We created Insight Pipeline to help makers and product teams unearth meaningful insight through authentic customer conversations.
People often ask why we built Insight Pipeline. Here’s the short story…
I’ve worked in product teams across many different companies: startups, mega-corps and everything in between. In every case, learning the customers’ real stories was where the insights lay. Those insights helped us build better products for both our current customers and new ones.
Product discovery calls are fascinating. You learn a lot about the lives of your customers. And when my team didn't have these authentic research conversations, we had a tendency to go off in the wrong direction, spending time building features that weren't helpful and no one wanted. Despite their importance, teams don’t conduct enough product discovery calls.
When I came across Teresa Torres’ continuous product discovery approach, it made sense to me. She advocates for speaking to your customers regularly, on a cadence.
We all know we should talk to customers. It’s cliché. But product teams still shy away from frequent customer conversations because finding customers willing to talk and scheduling time with them is frustrating.
We’d reach out to customers. Many wouldn’t acknowledge our requests. Some were even annoyed that we disturbed them. Others were too busy.
Response rates are low, and it’s no surprise. Most approaches feel spammy. Customers already receive hundreds of forgettable emails a week, so why add to their endless inbox?
I searched for a tool to help me with this. But there wasn’t one out there.
The idea for Insight Pipeline came from that frustration. Let’s automate the process of speaking with customers. Let’s allow customers to opt-in. Let’s get around company gatekeepers monopolising customer relationships. Let’s move away from mass spammy emails. Let’s make customer conversations a regular part of our working week.
Thank you for reading. We're offering a massive PH discount for people to try Insight Pipeline out.
Peace ✌️
