Understand what users want with AI (formerly Kraftful)
Customer conversations are happening everywhere: on X, Reddit, Discord, app reviews, support tickets, and more, and keeping up is nearly impossible. AI Feedback from Amplitude brings all of that feedback together in one place, digests it, and highlights what truly matters. It helps product teams move faster, prioritize the right problems, spot emerging trends, and build features customers actually want based on what they say and what they do.
Hey Product Hunt! I’m @yanaw, Head of AI at @Amplitude (former CEO/Founder of @Kraftful), and I’m thrilled to launch Amplitude AI Feedback. I’m also doing an AMA today!
AI Feedback brings together customer voice and product behavior. It pulls feedback from sources like X, Reddit, Discord, and support tools, then turns it into clear, actionable insights with AI. Whether you’re a large org swimming in feedback or a startup using Amplitude Surveys to collect it, AI Feedback helps you understand what users say and do.
Our AI doesn’t just search for keywords like other solutions or generate a summary paragraph like a chatbot. It gives product builders exactly the right level of detail to build something delightful.
Our story: Kraftful helped teams truly listen to users. Joining Amplitude let us take that mission further, combining our AI analysis with Amplitude’s analytics to reveal even deeper insights.
How it works:
Collects feedback automatically from sources like app store reviews, Zendesk, Intercom, Reddit, Discord, X, and more.
Analyzes with product-focused AI to surface top requests, complaints, and loved features.
Connects voice to behavior in Amplitude, revealing what users say and what they do in session replays and funnels.
Drives action fast, turning insights into PRDs and users stories.
How Kraftful + Amplitude are better together:
This launch fulfills our original Kraftful vision, helping teams build products people love by truly listening to users.
Huge thanks to the Amplitude team, our early adopters, and the incredible Product Hunt community and makers who’ve supported Kraftful along the way!
About AI Feedback by Amplitude on Product Hunt
“Understand what users want with AI (formerly Kraftful)”
AI Feedback by Amplitude launched on Product Hunt on November 12th, 2025 and earned 137 upvotes and 12 comments, placing #18 on the daily leaderboard. Customer conversations are happening everywhere: on X, Reddit, Discord, app reviews, support tickets, and more, and keeping up is nearly impossible. AI Feedback from Amplitude brings all of that feedback together in one place, digests it, and highlights what truly matters. It helps product teams move faster, prioritize the right problems, spot emerging trends, and build features customers actually want based on what they say and what they do.
On the analytics side, AI Feedback by Amplitude competes within Analytics, Customer Communication and Artificial Intelligence — topics that collectively have 651.8k followers on Product Hunt. The dashboard above tracks how AI Feedback by Amplitude performed against the three products that launched closest to it on the same day.
Who hunted AI Feedback by Amplitude?
AI Feedback by Amplitude was hunted by Chris Messina. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Reviews
AI Feedback by Amplitude has received 46 reviews on Product Hunt with an average rating of 5.00/5. Read all reviews on Product Hunt.
For a complete overview of AI Feedback by Amplitude including community comment highlights and product details, visit the product overview.
Chris Messina
Hey Product Hunt! I’m @yanaw, Head of AI at @Amplitude (former CEO/Founder of @Kraftful), and I’m thrilled to launch Amplitude AI Feedback. I’m also doing an AMA today!
AI Feedback brings together customer voice and product behavior. It pulls feedback from sources like X, Reddit, Discord, and support tools, then turns it into clear, actionable insights with AI. Whether you’re a large org swimming in feedback or a startup using Amplitude Surveys to collect it, AI Feedback helps you understand what users say and do.
Our AI doesn’t just search for keywords like other solutions or generate a summary paragraph like a chatbot. It gives product builders exactly the right level of detail to build something delightful.
Our story:
Kraftful helped teams truly listen to users. Joining Amplitude let us take that mission further, combining our AI analysis with Amplitude’s analytics to reveal even deeper insights.
How it works:
Collects feedback automatically from sources like app store reviews, Zendesk, Intercom, Reddit, Discord, X, and more.
Analyzes with product-focused AI to surface top requests, complaints, and loved features.
Connects voice to behavior in Amplitude, revealing what users say and what they do in session replays and funnels.
Drives action fast, turning insights into PRDs and users stories.
How Kraftful + Amplitude are better together:
This launch fulfills our original Kraftful vision, helping teams build products people love by truly listening to users.
Huge thanks to the Amplitude team, our early adopters, and the incredible Product Hunt community and makers who’ve supported Kraftful along the way!