Zella records your screen or camera and edits the video for you, on your own Mac or iPhone. Nothing uploads, no account, no subscription. Free at 1080p with no watermark. One tap runs Auto-Polish: captions, silence cuts, filler words removed, zoom-ins and a cleaned-up voice. Make it Viral adds pacing, transitions, sound effects and a music bed. Pro is one payment of $89 that unlocks Mac and iPhone together, for life, instead of a monthly bill.
I built Zella because every screen recorder I tried handed me a raw file and a timeline, and the editing was the part I kept not doing.
So Zella does it. You stop recording and the captions are already written, the silences and filler words are already cut, and the zoom-ins are already placed. If you want more, one button adds pacing, transitions, sound effects and a music bed.
The constraint I set myself was that all of it runs on your own machine. No upload, no queue, no account. It is slower to build that way and it rules out some features, but it means your footage never leaves your Mac or your phone, and it works with no connection at all.
It is free at 1080p with no watermark. Pro is one payment of $89 for both platforms, because I did not want to build another subscription.
Happy to answer anything.
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About Zella on Product Hunt
“Video recorder that edits itself on Mac and iPhone”
Zella launched on Product Hunt on September 17th, 2026 and earned 101 upvotes and 1 comments, placing #10 on the daily leaderboard. Zella records your screen or camera and edits the video for you, on your own Mac or iPhone. Nothing uploads, no account, no subscription. Free at 1080p with no watermark. One tap runs Auto-Polish: captions, silence cuts, filler words removed, zoom-ins and a cleaned-up voice. Make it Viral adds pacing, transitions, sound effects and a music bed. Pro is one payment of $89 that unlocks Mac and iPhone together, for life, instead of a monthly bill.
Zella was featured in Mac (103.7k followers), Artificial Intelligence (478.9k followers) and Video (2k followers) on Product Hunt. Together, these topics include over 137.6k products, making this a competitive space to launch in.
Who hunted Zella?
Zella was hunted by NUS. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Zella stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
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