This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
Yapamar
Marketing Mix Modeling with real incremental impact
Yapamar is a B2B Marketing Mix Modeling platform that gives performance marketing teams, e-commerce brands, DTC companies, and digital agencies the confidence to make larger, bolder budget decisions. We go beyond last-click attribution to measure the real incremental impact of every advertising channel — accounting for seasonality, weather, holidays, and other real-world factors. The result? Stop guessing and start scaling spend with clarity and conviction.
I built Yapamar because I got tired of seeing performance teams and e-commerce brands make big budget decisions based on unreliable attribution.
Last-click and multi-touch models often lie about what actually drives revenue. So I created a Marketing Mix Modeling platform that measures the real incremental impact of every channel — including seasonality, weather, holidays, and other real-world factors.
The goal is simple: give marketers enough confidence in causal measurement to make larger, bolder budget allocations they would otherwise avoid.
Started as an internal tool and evolved into a proper product.
Would love honest feedback - especially from performance marketers and e-com founders. What’s your biggest frustration with current attribution and MMM tools?
No comment highlights available yet. Please check back later!
About Yapamar on Product Hunt
“Marketing Mix Modeling with real incremental impact”
Yapamar was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #107 on the daily leaderboard. Yapamar is a B2B Marketing Mix Modeling platform that gives performance marketing teams, e-commerce brands, DTC companies, and digital agencies the confidence to make larger, bolder budget decisions. We go beyond last-click attribution to measure the real incremental impact of every advertising channel — accounting for seasonality, weather, holidays, and other real-world factors. The result? Stop guessing and start scaling spend with clarity and conviction.
Yapamar was featured in Marketing (466.2k followers), SaaS (43.2k followers) and Data & Analytics (5.7k followers) on Product Hunt. Together, these topics include over 130.8k products, making this a competitive space to launch in.
Who hunted Yapamar?
Yapamar was hunted by Vlad Klopota. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Yapamar stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Vlad Klopota
Hey Product Hunt 👋
I built Yapamar because I got tired of seeing performance teams and e-commerce brands make big budget decisions based on unreliable attribution.
Last-click and multi-touch models often lie about what actually drives revenue. So I created a Marketing Mix Modeling platform that measures the real incremental impact of every channel — including seasonality, weather, holidays, and other real-world factors.
The goal is simple: give marketers enough confidence in causal measurement to make larger, bolder budget allocations they would otherwise avoid.
Started as an internal tool and evolved into a proper product.
Would love honest feedback - especially from performance marketers and e-com founders. What’s your biggest frustration with current attribution and MMM tools?