Wisry

Clone the ads already winning in your market, at scale

Marketing

Artificial Intelligence

E-Commerce

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How does Wisry deal with advertisements that depend greatly on the likeness of an individual? While regeneration of footage and avatars looks promising on paper, likeness is much harder to deal with than music and copy.

I work on ads for three smaller direct-to-consumer brands, and the issue that gets me going is that which Sansa brought up the possibility of everybody having identical-looking creatives. While @ruta_jaskunaite solution of citing sources definitely goes a long way, I would need to see the platform actually warning me of saturated formats in my industry.

The "clone" debate in the comments is fair but @ruta_jaskunaite answer about formats not being IP won me over.

I've wasted real money waiting for creators to create hits that have never happened. It seems like an automatic research-to-release, with references, is the only sincere effort to address the problem, rather than just making the process go faster.

Also, the Pinterest and YouTube growth strategy is one that I agree with as well. I would start off with YouTube, since that is where my clients' money is spent the most.

How much does "cloning" actually modify versus copying, in order for it to retain its originality without copyright infringement issues?
BTW, Congratulations @ruta_jaskunaite @kasrav & team @Wisry 🚀✌️

The idea of starting with ads already proving themselves in your market makes way more sense than creating everything from scratch.

Congratulations on the launch @ruta_jaskunaite But how does Wisry avoid recreating something close enough to trigger a copyright or trademark flag from Meta or Google, especially on video ads with recognizable footage or music?

I am not trying to sound too cynical, but is "cloning" here just, well, unashamingly stealing other people's work? It makes sense to research your competitors and see what works and what doesn't – that's part of marketing. But framing it as "cloning" is a bit on the nose, don't you think?

Does the system adjust the creative when the original winning ad targets a very different customer segment?

This could expand to other platforms (Pinterest, YouTube, X, Reddit etc.) and can imagine a huge library users can benefit from. Definitely would make the product more competitive. Love the idea!

cloning winning ads works great for top of funnel testing but my biggest concern is ending up with creatives that look identical to every other dropshipping brand in my niche.

The part that scans both Meta and TikTok libraries is interesting. Having that research happen automatically could save marketers a lot of time.

Hey Product Hunt 👋

I’m a co-founder of Wisry. I spent years on the other side of this problem, watching good ecommerce teams burn budget guessing at ad creative and eventually got annoyed enough to build the thing that fixes it.

The problem

Every ecommerce team runs the same loop: brief a creative, wait a week, launch the ad, watch it flop. Rework the hook, relaunch, burn more budget. By the time something finally sticks, the trend has moved on.

What kept bugging me is that the winning ad usually already exists. It’s running in your market right now, and a competitor is paying to prove it works. That’s a research problem, not a creativity problem, but everyone keeps solving it with more creativity.

⚡ What we built

Wisry is an autonomous execution layer for paid ads. You give it your store, and its AI agents run what we call a Campaign Run:

- Competitor Intel: reverse-engineers the ads already winning in your market

- Research-based angles: hooks and messages, each with the evidence behind it

- Static and video ads: cloned from what works, rebuilt in your brand

- Ship: launched to Meta, TikTok and Google, optimized for ROAS

The part that matters: the agents don’t just draft. They decide, build, and launch. You approve - they ship.

🎯 Who it’s for

DTC and ecommerce brands, and the growth/performance marketers who own ROAS.

▶️ See it work

We're brand new, so don't take my word for it. The 60-second walkthrough opens on a finished cloned ad, so you can judge the output before you judge us: https://youtu.be/OZn2Z7KxX3E?si=...

Or click through it yourself: (1) https://demo.storylane.com/share... (2) https://demo.storylane.com/share...

💸Pricing

One plan, currently $99/month, cancel anytime. If you’d rather test before committing, you pick a trial window upfront 2, 4, or 8 weeks at 35%, 50% or 55% off, and it goes back to $99/month after. → TRY NOW

🙏 What I'm hoping for today

Honest feedback, not upvotes. If you run ecommerce ads, tell me where this would break for your niche, or the one thing that would make it a no-brainer for your stack. That's the input that shapes what we build next.

The whole team is in the thread today, @alireza_ghods1 @kazzv @m_mahini, our engineering, product, and growth leads, so throw us the hard questions.

I’m here all day. You can also reach me at [email protected].

And a huge thanks to @jonnotie for hunting us, and to the Product Hunt team and community for having us. 👇