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The ultimate fundraising operating system built by VCs. Used by 1,000+ founders, Ugly Baby helps startups understand whether they have a venture-backable investment opportunity before spending months fundraising. Receive a 100+ page VC audit, investment memorandum, fundraising roadmap, and access to 10,000+ investors. Most fundraising tools improve presentations. Ugly Baby evaluates the business behind them. Built from 10 years of venture capital experience. No subscription. One-time purchase.
Over the last ten years, I’ve worked in venture capital across Europe. I’ve reviewed thousands of startups, sat through investment committees, written investment memos, debated deals with partners, and watched founders spend months chasing funding.
One thing kept repeating itself.
💡 Founders know how to pitch business, but often lack the VC mathematics logic and this is what kills most startups.
Long before a partner meeting, a term sheet, or an investment committee vote, someone has already started building an internal case for or against the company.
The uncomfortable truth is that investors rarely discuss startups the way founders imagine. They spend surprisingly little time talking about presentation design, storytelling frameworks, or pitch delivery. Instead, they debate market size, ownership outcomes, distribution advantages, competitive positioning, venture-scale potential, and whether the company can realistically generate returns that matter to a fund.
⚠️ That creates a frustrating situation for founders. They are often working incredibly hard, but optimizing for the wrong exam.
The fundraising ecosystem doesn’t help. Founders are told to improve their deck, rewrite their narrative, buy another investor database, or send more cold emails. Yet very few tools help answer the question that actually matters:
“If an investor evaluated this business tomorrow, what would they really think?”
That’s the reason we built Ugly Baby.
🔍 Ugly Baby analyzes a startup through the same lens investors use internally. It reconstructs the investment case, identifies due diligence risks, highlights missing evidence, challenges assumptions, and generates the type of investment memorandum a VC might prepare before bringing the opportunity to a partner discussion.
The goal is not to create a prettier pitch deck.
🎯 The goal is to help founders understand whether they have a venture-backable opportunity, where the weaknesses are, and how investors are likely to perceive the business before they spend six months fundraising.
Today, founders use Ugly Baby to receive:
📄 A 100+ page VC audit
📝 An investment memorandum
🚩 A due diligence review
🗺️ A fundraising roadmap
🤝 Access to 10,000+ investors
We’ve already helped more than 1,000 founders see their company through an investor’s eyes. Some discovered hidden strengths they weren’t communicating. Others uncovered problems that would have surfaced later during diligence. Both outcomes are valuable.
Because fundraising isn’t really about telling a great story.
🚀 It’s about making sure the underlying investment opportunity is strong enough that investors want to tell the story for you.
Ugly Baby is not another pitch deck analyzer. It goes in-depth with building an investment case tailored to your startup.
We’d love your feedback, criticism, questions, and fundraising war stories. We’ll be around all day in the comments.
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About Ugly Baby on Product Hunt
“Know what investors will think before you pitch”
Ugly Baby was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #75 on the daily leaderboard. The ultimate fundraising operating system built by VCs. Used by 1,000+ founders, Ugly Baby helps startups understand whether they have a venture-backable investment opportunity before spending months fundraising. Receive a 100+ page VC audit, investment memorandum, fundraising roadmap, and access to 10,000+ investors. Most fundraising tools improve presentations. Ugly Baby evaluates the business behind them. Built from 10 years of venture capital experience. No subscription. One-time purchase.
Ugly Baby was featured in Venture Capital (49.5k followers), Artificial Intelligence (473.1k followers) and Fundraising (1.4k followers) on Product Hunt. Together, these topics include over 108k products, making this a competitive space to launch in.
Who hunted Ugly Baby ?
Ugly Baby was hunted by Kevin Chavanne. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Ugly Baby stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Kevin Chavanne
👋 Hey Product Hunt,
I’m Kevin, one of the founders behind Ugly Baby.
Over the last ten years, I’ve worked in venture capital across Europe. I’ve reviewed thousands of startups, sat through investment committees, written investment memos, debated deals with partners, and watched founders spend months chasing funding.
One thing kept repeating itself.
💡 Founders know how to pitch business, but often lack the VC mathematics logic and this is what kills most startups.
Long before a partner meeting, a term sheet, or an investment committee vote, someone has already started building an internal case for or against the company.
The uncomfortable truth is that investors rarely discuss startups the way founders imagine. They spend surprisingly little time talking about presentation design, storytelling frameworks, or pitch delivery. Instead, they debate market size, ownership outcomes, distribution advantages, competitive positioning, venture-scale potential, and whether the company can realistically generate returns that matter to a fund.
⚠️ That creates a frustrating situation for founders. They are often working incredibly hard, but optimizing for the wrong exam.
The fundraising ecosystem doesn’t help. Founders are told to improve their deck, rewrite their narrative, buy another investor database, or send more cold emails. Yet very few tools help answer the question that actually matters:
“If an investor evaluated this business tomorrow, what would they really think?”
That’s the reason we built Ugly Baby.
🔍 Ugly Baby analyzes a startup through the same lens investors use internally. It reconstructs the investment case, identifies due diligence risks, highlights missing evidence, challenges assumptions, and generates the type of investment memorandum a VC might prepare before bringing the opportunity to a partner discussion.
The goal is not to create a prettier pitch deck.
🎯 The goal is to help founders understand whether they have a venture-backable opportunity, where the weaknesses are, and how investors are likely to perceive the business before they spend six months fundraising.
Today, founders use Ugly Baby to receive:
📄 A 100+ page VC audit
📝 An investment memorandum
🚩 A due diligence review
🗺️ A fundraising roadmap
🤝 Access to 10,000+ investors
We’ve already helped more than 1,000 founders see their company through an investor’s eyes. Some discovered hidden strengths they weren’t communicating. Others uncovered problems that would have surfaced later during diligence. Both outcomes are valuable.
Because fundraising isn’t really about telling a great story.
🚀 It’s about making sure the underlying investment opportunity is strong enough that investors want to tell the story for you.
Ugly Baby is not another pitch deck analyzer. It goes in-depth with building an investment case tailored to your startup.
We’d love your feedback, criticism, questions, and fundraising war stories. We’ll be around all day in the comments.