Say ta-ta to manual work, and get the right answers without messing with UTMs, spreadsheets or...anything else. See where marketing spend produces revenue, and get alerts straight to WhatsApp when something actually needs your attention. Integrate offline spend, share views to align the entire team, and finally stop guessing with your budget. Get to the insights that matter, so you can decide exactly where to put your next euro.
Hi Product Hunt! Adrian here, co-founder and CEO of @Tulu.
This one goes out to all the founders, CEOs, marketing, and RevOps leaders out there whose revenue lives in HubSpot.
We know firsthand the sheer exhaustion, dread, and rage you feel when you stare at spreadsheets or useless dashboards for day, and still can’t answer the single most fundamental question:
"Which marketing dollars actually produced that closed-won deal?"
You guys burn endless hours babysitting broken UTM tracking links, duct-taping Looker Studio connectors, and playing defense with whichever fancy data aggregation or semi-manual BI tool you use.
Meanwhile, CEOs and CFOs sit in executive reviews waiting for numbers nobody can verify.
Nobody needs that headache. So we killed it.
Hallelujah.
But we didn’t build Tulu to give you another passive dashboard that demands a full-time babysitter. We made marketing operations & analytics 100% autonomous. How autonomous? You never go hunting for insights. The data finds you.
Takes 20 minutes or less to set up, then runs completely on autopilot.
Legacy tools wait for you to log in, build queries, and pray you spot an anomaly. Tulu flips that on its head. The second a metric shifts, CAC spikes, or a campaign demands attention, Tulu proactively pings you, and you can ask it questions in the chat to get instant answers on the spot.
Whether you’re an early-stage startup or a scaling SMB/agency managing multi-channel spend across teams, Tulu works right out of the box so you can stop guessing and start scaling.
We're offering 14 days free to take it for a spin, no credit card required, no strings attached.
@justlewitt, @dahvid_nessaiver, and I are hanging out in the comments all day. Roasts, questions, feature requests - Bring it on!
Congrats on the launch! The "data finds you" part is what got me. How does Tulu decide what's worth a WhatsApp ping vs. noise? Fixed thresholds, or does it learn what each team actually cares about over time? Alert fatigue kills most monitoring tools I've tried.
Most of our traffic starts as organic short videos where the link sits in a bio, so the UTM trail breaks before anyone reaches the site. Does Tulu attribute anything to organic social, or does the story start at the first tracked click?
Congrats on the launch. The Impact view answer about changing three things at once is the honest one. We run into the same gap on the organic social side: a client posts a story, it starts six DMs, two of them book, and none of it ever touches a UTM. Is there a way to log revenue that started in a DM or a phone call, or does it all need to land in HubSpot first?
Could tulu basis my marketing budget for a quater, analyse and redistribute basis channel performance optimising for a leading metric aligning to the team's larger goal and north star metrics?
how does the impact view handle a month where you change three things at once? new ads, a price change, an outbound push, etc
Working with the guys in shared workspace sometimes and excited with their product!
Hey just one question how do tulu track offline marketing spend alongside online campaigns?
Congrats on the launch! The part about moving from attribution to contribution is the most honest thing I’ve read about marketing analytics in a while.
From the sales side I see the same gap every week. In B2B a lot of deals start offline. A conversation at a conference, a referral, a LinkedIn DM from the founder. None of that ever touches a UTM, so in HubSpot it just shows up as “direct” and marketing gets zero credit for it.
Curious how Tulu handles this. If I log an event like Web Summit as offline spend, can it show which closed won deals came after it? Or does it only work on the spend level?
Hey, congrats on the launch @knolladrian 🎉 Looks like exactly what we would need in my corp, but for all data lol.
I was wondering how much data a company would need in hubspot in order to profit from Tulu? As a small business founder, is it already delivering meaningful insights, or is it rather targeted to bigger businesses?
I think everyone here can adhere to loving the idea of less manual work, and more productivity.
I started my career in online marketing over 25 years ago and yes, I always wanted something like @Tulu - so thanks for finally building it! Happy to be a part of this journey with you!
@knolladrian@justlewitt Does Tulu also help identify The customer journey across multiple touch points ?
“But can’t I just use any LLM???” I hear you cry.
Liav here, co-founder/CXO, to answer your burning questions.
The answer is: Yes. You can rely on whatever LLM you already use, just handing it your data as-is.
And you can build your house on quicksand, or smother your steak in ketchup, or start your next relationship with lies. No one’s gonna stop you. But the data that an LLM actually needs in order for its answers to be worth more than the tokens it took to read your screenshot of an Excel file or connect the GA4 MCP…?
It’s not there. So Tulu fixes that, too.
Here’s a few other things that make Tulu stand out
Brands spend thousands on maintenance for marketing analytics platforms… We built Tulu so that there’s no ongoing maintenance (none. At all). It’s like one of those spritzy air-freshener things they have on the walls in hotel lobbies. You connect once, and it does the rest
Instead of drowning you in numbers with yet another broken dashboard, Tulu proactively monitors your analytics and offers insights in real-time, in WhatsApp, with alerts when things really get hairy (so they don’t get any hairier)
Got offline spend? No sweat. Tulu integrates it right into the same big picture as everything else
SaaS pricing is always complicated and vague (“TALK TO OUR SALES TEAM” hahahaha no thank you), so we decided to not do that. Every plan has every feature. And there’s no seat limit.
Let me know if you’ve got any questions, and thanks for giving Tulu a try :)
About Tulu on Product Hunt
“Autonomous marketing operations & analytics for SMBs”
Tulu launched on Product Hunt on October 28th, 2026 and earned 157 upvotes and 39 comments, placing #5 on the daily leaderboard. Say ta-ta to manual work, and get the right answers without messing with UTMs, spreadsheets or...anything else. See where marketing spend produces revenue, and get alerts straight to WhatsApp when something actually needs your attention. Integrate offline spend, share views to align the entire team, and finally stop guessing with your budget. Get to the insights that matter, so you can decide exactly where to put your next euro.
Tulu was hunted by Nico Lumma. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Tulu stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Nico Lumma
Hi Product Hunt! Adrian here, co-founder and CEO of @Tulu.
This one goes out to all the founders, CEOs, marketing, and RevOps leaders out there whose revenue lives in HubSpot.
We know firsthand the sheer exhaustion, dread, and rage you feel when you stare at spreadsheets or useless dashboards for day, and still can’t answer the single most fundamental question:
"Which marketing dollars actually produced that closed-won deal?"
You guys burn endless hours babysitting broken UTM tracking links, duct-taping Looker Studio connectors, and playing defense with whichever fancy data aggregation or semi-manual BI tool you use.
Meanwhile, CEOs and CFOs sit in executive reviews waiting for numbers nobody can verify.
Nobody needs that headache. So we killed it.
Hallelujah.
But we didn’t build Tulu to give you another passive dashboard that demands a full-time babysitter. We made marketing operations & analytics 100% autonomous.
How autonomous? You never go hunting for insights. The data finds you.
Takes 20 minutes or less to set up, then runs completely on autopilot.
Legacy tools wait for you to log in, build queries, and pray you spot an anomaly. Tulu flips that on its head.
The second a metric shifts, CAC spikes, or a campaign demands attention, Tulu proactively pings you, and you can ask it questions in the chat to get instant answers on the spot.
Whether you’re an early-stage startup or a scaling SMB/agency managing multi-channel spend across teams, Tulu works right out of the box so you can stop guessing and start scaling.
We're offering 14 days free to take it for a spin, no credit card required, no strings attached.
@justlewitt, @dahvid_nessaiver, and I are hanging out in the comments all day.
Roasts, questions, feature requests - Bring it on!