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TRUEHOUR
The trusted financial OS for equipment-based businesses
TRUEHOUR is a business app for owner-operators and equipment contractors who need to know their true cost per hour. Built on the U.S. Army Corps of Engineers O&O methodology, TRUEHOUR calculates equipment costs, allocates overhead, builds profitable job estimates, tracks estimated vs. actual profit, and generates Schedule C-ready reports — helping equipment-based businesses price jobs with confidence and protect their margins.
I built TRUEHOUR because I kept seeing hard-working equipment owners slowly lose money without realizing it.
They were skilled operators. Motivated. Willing to outwork anyone. But when it came to pricing their equipment, accounting for overhead, and understanding their true cost per hour — most were guessing.
I know because I lived it myself.
My background is in engineering, military aviation, and running a forestry mulching business since 2014. Over the years, my YouTube channel, Clevinger Forest Services, evolved into mentoring people who wanted to start their own equipment-based businesses. I had thousands of conversations with owner-operators trying to figure out pricing, profitability, estimating, and whether they were actually making money.
Meanwhile, I was managing my own business with spreadsheets everywhere, QuickBooks subscriptions that felt oversized for a one-man operation, and disconnected systems that were frustrating to maintain.
So I decided to build the tool I wished I had from the beginning.
TRUEHOUR uses the same Owning & Operating cost methodology developed by the U.S. Army Corps of Engineers and combines it with overhead allocation, estimating, profit tracking, reporting, and mobile-first business management tools built specifically for small equipment businesses.
The goal was simple:
Give the small owner-operator the financial clarity and operational leverage of a much larger company.
Not theory. Not generic accounting software.
A tool built by an owner-operator for owner-operators.
Would genuinely appreciate feedback from the Product Hunt community.
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About TRUEHOUR on Product Hunt
“The trusted financial OS for equipment-based businesses”
TRUEHOUR was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #123 on the daily leaderboard. TRUEHOUR is a business app for owner-operators and equipment contractors who need to know their true cost per hour. Built on the U.S. Army Corps of Engineers O&O methodology, TRUEHOUR calculates equipment costs, allocates overhead, builds profitable job estimates, tracks estimated vs. actual profit, and generates Schedule C-ready reports — helping equipment-based businesses price jobs with confidence and protect their margins.
TRUEHOUR was featured in Android (57.3k followers), Productivity (653.8k followers) and Fintech (47.1k followers) on Product Hunt. Together, these topics include over 198.2k products, making this a competitive space to launch in.
Who hunted TRUEHOUR?
TRUEHOUR was hunted by Dave Clevinger. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how TRUEHOUR stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Dave Clevinger