Toyo is a personal AI assistant that lives in your messages and can call you on the phone. Talk to it like you'd message a coworker. Toyo triages your inbox, preps you for calls, can help keep your projects moving, and pulls answers and context from your company's tools. It works over text and voice: Have it call you when you want to get updates or just talk through some work. It lives in iMessage, so there's no new apps, and no new tabs to manage.
Like many of you, our team spends too much of every day ping-ponging between inboxes, tabs, notifications and follow-ups.
We're tinkerers with some degree of AI psychosis. We'd rather be burning tokens than dealing with email, so we built dozens of internal agents to automate the busywork. They worked, until we were spending our days maintaining an increasingly complex agent stack instead.
So we decided to productize the best of it, and Toyo is the result: the assistant we built for ourselves (and the first part of a larger product vision).
Toyo lives in your messages. You onboard by a quick phone call with Toyo, then connect your tools. Your Toyo gets to know you and your work. Then, it can help you with things like:
Inbox: triages email overnight, texts you a brief on what needs you, drafts replies in your voice.
Meetings: prep before calls, follow-ups after, no scheduling back-and-forth.
Voice: call it, voice-note it from the car, or have it call you.
Projects: connects Linear, Todoist, Asana, Slack and your meeting notes, so nothing from a call evaporates.
Knowledge: ask "what's our current pricing, and what changed last quarter?" and get an answer instead of a search.
We've run lots of our own busywork through it for months, along with a group of early users, and found it can be really helpful — especially when you have connected your email and calendar and set up a few basic workflows.
For me, the combination of scheduled updates tuned to what is important to me + Toyo actively scanning my inbox for urgent/ important emails and notifying me as they come in has super helpful. I start the day with a quick briefing of what is most important when I sit down at my desk and check my inbox way less than I used to throughout the day, which has helped me get distracted less.
The team and I are here all day to help anyone get set up and answer any questions.
Try it, break it, and tell us what you'd want yours to do. We want your feedback and ideas!
If you use PRODUCTHUNT at checkout you can try it out for one month free 🥳
Building a group trip planner, so "lives where people already reply" is the whole ballgame for me. When Toyo calls someone's phone, is that a real voice agent talking or just a nudge to open the thread? Curious where a call actually beats a text that gets left on read.
Really like the "assistant in your messages" approach! Curious how you think about third-party integrations over time. Will Toyo become a platform where developers can add new capabilities, or will you keep the experience tightly curated?
Congrats on the launch!! love that it lives in iMessage instead of being yet another app to open, that's honestly the unlock, people already text like they'd message a coworker so there's zero learning curve.
the call-you-when-you-need-updates thing is such a nice touch too, feels way more human than another chat window. excited to see this take off.
How does it actually pull context from company tools without needing a full-on integration setup each time, and is that something you have to configure per tool or does it work out of the box?
@aidanhornsby what's the most magical moment you and/or your team have had dogfooding Toyo?
My 'woah' moment so far is not having to check my inbox when I wake up and instead getting all urgent emails and news summarized into a single text from my Toyo :)
The iMessage integration is clever, no extra app to open is a real win. The phone call feature sounds handy for getting quick updates while away from my desk.
I love using Toyo already. One surprising win: it summarizes all my AI newsletters, pulls out the 5 most interesting/relevant things each day, then just deletes them from my inbox. I signed up for those newsletters to stay on top of AI news, but they ended up stressing me out, cluttering my inbox, and making me feel guilty for not reading them. This is just one small example of the workflows you can set up to make Toyo actually useful for your day, not just another tool to manage.
The phone/iMessage surface is interesting because it puts the assistant where small-business operations already happen. The key trust boundary is what happens before it commits to the outside world: clear confirmation, durable notes, and a trail the owner can inspect later.
living in iMessage instead of requiring a new app is the right distribution call. the hardest part of AI assistant adoption is the habit change and if it's already in a surface you check 50 times a day that problem mostly solves itself. the proactive calling is the interesting differentiator though. most AI assistants wait to be asked. curious what triggers toyo to call you vs send a message, and whether you can tune how proactive it gets so it doesn't become its own source of interruptions.
Great launch! The iMessage-native call is kind of wow. The usual failure mode for these assistants is becoming one more tab we forget to open and living where you already text sidesteps that. One thing - iMessage has no official API, so handling deliverability and Apple changing things might be tricky if I got it right - but I am sure you get it covered in the very near future?
Does it actually plug into tools like Linear or Notion, or is it just working off your inbox and calendar for now?
Congrats on the launch! Nice concept.
How much control is there over what Toyo can access and act on once all your tools are connected?
Love assistants that live inside imessage - have been a user of Poke!
Slightly unrelated question - what did you use to make the video?
Congrats on the launch, this is such a fun idea. Love that it actually calls you instead of just living in a chat window. Does it remember what you talked about on a call the next time you text it, or does that reset each time?
What's the most time consuming task Toyo has completely eliminated for your own team since you started using it internally?"
I loved the trailer video! it made the product feel much more real than a normal assistant demo :)
the imsg + phone call angle is really exciting. a lot of AI assistants still feel like another tab you have to manage, but Toyo living where conversations already happen makes the whole thing feel closer to an actual coworker. the "AI psychosis" line also made me laugh, because building internal agents until the agent stack becomes its own job is painfully believable. curious how Toyo decides when something is important enough to interrupt you. inbox triage and scheduled briefings sound very useful, but the trust really depends on whether it can learn what deserves attention and what can wait
One thing that would make Toyo way more useful for me is letting it take notes during my calls and automatically push a summary plus action items to my project board. Right now I still have to recap everything myself after a long call, which defeats the purpose of having it there in the first place.
The “lives in iMessage and calls your phone” part is interesting because it suggests Toyo can handle both async and more urgent workflows. How do you decide when the assistant should call versus just continue in the message thread? I’d also be curious whether users can set rules by topic, like sales follow-ups, calendar changes, or personal errands.
About Toyo on Product Hunt
“Exec assistant who lives in iMessage and calls your phone”
Toyo launched on Product Hunt on July 9th, 2026 and earned 208 upvotes and 55 comments, placing #5 on the daily leaderboard. Toyo is a personal AI assistant that lives in your messages and can call you on the phone. Talk to it like you'd message a coworker. Toyo triages your inbox, preps you for calls, can help keep your projects moving, and pulls answers and context from your company's tools. It works over text and voice: Have it call you when you want to get updates or just talk through some work. It lives in iMessage, so there's no new apps, and no new tabs to manage.
Toyo was featured in Email (36.7k followers), Messaging (51.9k followers) and Artificial Intelligence (473.1k followers) on Product Hunt. Together, these topics include over 125.8k products, making this a competitive space to launch in.
Who hunted Toyo?
Toyo was hunted by fmerian. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Toyo stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
fmerian
Hey Product Hunt 👋
Aidan here, co-founder at Toyo.
Like many of you, our team spends too much of every day ping-ponging between inboxes, tabs, notifications and follow-ups.
We're tinkerers with some degree of AI psychosis. We'd rather be burning tokens than dealing with email, so we built dozens of internal agents to automate the busywork. They worked, until we were spending our days maintaining an increasingly complex agent stack instead.
So we decided to productize the best of it, and Toyo is the result: the assistant we built for ourselves (and the first part of a larger product vision).
Toyo lives in your messages. You onboard by a quick phone call with Toyo, then connect your tools. Your Toyo gets to know you and your work. Then, it can help you with things like:
Inbox: triages email overnight, texts you a brief on what needs you, drafts replies in your voice.
Meetings: prep before calls, follow-ups after, no scheduling back-and-forth.
Voice: call it, voice-note it from the car, or have it call you.
Projects: connects Linear, Todoist, Asana, Slack and your meeting notes, so nothing from a call evaporates.
Knowledge: ask "what's our current pricing, and what changed last quarter?" and get an answer instead of a search.
We've run lots of our own busywork through it for months, along with a group of early users, and found it can be really helpful — especially when you have connected your email and calendar and set up a few basic workflows.
For me, the combination of scheduled updates tuned to what is important to me + Toyo actively scanning my inbox for urgent/ important emails and notifying me as they come in has super helpful. I start the day with a quick briefing of what is most important when I sit down at my desk and check my inbox way less than I used to throughout the day, which has helped me get distracted less.
The team and I are here all day to help anyone get set up and answer any questions.
Try it, break it, and tell us what you'd want yours to do. We want your feedback and ideas!
If you use PRODUCTHUNT at checkout you can try it out for one month free 🥳