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This is Broken 2.0

A tribute to Seth Godin's Book Recommendations

Marketing
Books
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Find your next great read with Seth Godin as your guide. Explore 25+ years of book recommendations, carefully compiled by hand into one searchable library. Search, filter, and discover books, read Seth’s own words, and follow links to the original sources. What will you read next?

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I made this site back in 2017 as a tribute to my favourite blogger and marketer, Seth Godin. It took me a few months of manually trawling Seth’s old blog, old Squidoo posts and old interviews to extract a decent list of recommendations. I wanted to create something long lasting. So, I scoured the web, scoured the Wayback Machine and pulled them all together into one place – This Is Broken. Fast forward, the web of 2026 is a different place, but Seth's book recommendations are still on point. The recommendations directory is now updated with almost 500 books; sortable, searchable, discoverable.

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About This is Broken 2.0 on Product Hunt

“A tribute to Seth Godin's Book Recommendations”

This is Broken 2.0 was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #154 on the daily leaderboard. Find your next great read with Seth Godin as your guide. Explore 25+ years of book recommendations, carefully compiled by hand into one searchable library. Search, filter, and discover books, read Seth’s own words, and follow links to the original sources. What will you read next?

This is Broken 2.0 was featured in Marketing (469.8k followers) and Books (122.8k followers) on Product Hunt. Together, these topics include over 98.2k products, making this a competitive space to launch in.

Who hunted This is Broken 2.0?

This is Broken 2.0 was hunted by James Hunt. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

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