A bit of backstory—before SuperCraft, I was working on a company called Zener, where we built defect detection systems for factories. I'm a computer vision engineer by trade, with zero experience in sketching, SolidWorks, or physical product design.
My number one way to communicate concepts to our manufacturing engineers? -> Prompt kungfu + Stable Diffusion!
At first, I was worried they’d laugh at the AI-generated sketches—but they didn’t. It worked. All we needed at that point were rough visuals to explore concepts like how the cameras would look and fit on to conveyor belts etc.
That was in 2023. Since then, image generation and 3D has exploded—better prompt adherence, photorealism, instruction-based editing, detailed 3D generation, and new visualization methods like Gaussian Splatting, let alone stuff like the latest Genie model from Google.
That's why, enter SuperCraft — a new way to design physical products using just natural language.
Traditionally, designing physical products involved sketching, CAD modeling, rendering, reviewing, and iterating—a slow process that requires specialized skills. SuperCraft replaces much of that with one simple interface: language.
With SuperCraft, anyone can conceptualize, prototype, and iterate on product ideas—fast. It’s already being used by over 17,000 people in industries like consumer electronics, fashion, furniture, interior design, and packaging.
We’re incredibly excited to see what you create with SuperCraft—and we’d love your feedback as we continue building!
Brilliance and well approached product on this modern & tech savvy world.
Very cool Figma-style workflows for physical products could seriously speed up iteration. Curious how you handle parametric constraints, manufacturability checks, and handoff to CAD/CAM.
We’re debuting today as well—keen to hear what you think.
This could help me quickly prototype product ideas without CAD skills. How does SuperCraft handle technical specs for manufacturing?
SuperCraft bills itself as "Figma for physical products." It enables teams to design via natural language—an intriguing twist for product creation.
Excited to see how it evolves into handling more complex assemblies over time!
Congrats on the launch, Sarang! I’m very excited to dive into this one. What a great solution!
Really cool concept—‘Figma for physical products’ is a bold tagline, and SuperCraft delivers a smooth experience for rough projects
This is really cool. Consumer goods companies should be all over this. A lot of the agentic-AI stuff coming out these days is out of reach for most people outside tech, so it’s great to see AI used in something practical. I can definitely see this having a much higher chance of breaking into traditional private sectors and getting strong adoption.
Congrats on the launch. Great work!
Congrats on the launch, Sarang! 🚀
Love the concept of using natural language for physical product design - you're democratizing an entire field that traditionally required specialized skills. Curious how SuperCraft handles technical constraints like manufacturing tolerances when translating concepts to real products?
This feels like the future of product development! 👏
Very interesting product for rapid prototyping. Will try it out!! Congrats to the team
The natural language part in SuperCraft sounds fun, but I’m wondering if you’ve tested it with complex assemblies yet
Congratulations @sarangzambare I think SuperCraft could be a good leap in physical product design if the accessibility with natural language is optimised even further. Excited to see you guys grow, all the best 🚀
The node based approach is something all AI tools tools should embrace and you guys have nailed it. Instead of a controlled space, its a infinite canvas. Love it... Congrats on launch.
Hello Product Hunt!
I am Sarang, founder of SuperCraft.
A bit of backstory—before SuperCraft, I was working on a company called Zener, where we built defect detection systems for factories. I'm a computer vision engineer by trade, with zero experience in sketching, SolidWorks, or physical product design.
My number one way to communicate concepts to our manufacturing engineers? -> Prompt kungfu + Stable Diffusion!
At first, I was worried they’d laugh at the AI-generated sketches—but they didn’t. It worked. All we needed at that point were rough visuals to explore concepts like how the cameras would look and fit on to conveyor belts etc.
That was in 2023. Since then, image generation and 3D has exploded—better prompt adherence, photorealism, instruction-based editing, detailed 3D generation, and new visualization methods like Gaussian Splatting, let alone stuff like the latest Genie model from Google.
That's why, enter SuperCraft — a new way to design physical products using just natural language.
Traditionally, designing physical products involved sketching, CAD modeling, rendering, reviewing, and iterating—a slow process that requires specialized skills. SuperCraft replaces much of that with one simple interface: language.
With SuperCraft, anyone can conceptualize, prototype, and iterate on product ideas—fast. It’s already being used by over 17,000 people in industries like consumer electronics, fashion, furniture, interior design, and packaging.
We’re incredibly excited to see what you create with SuperCraft—and we’d love your feedback as we continue building!