Emma is AI that understands food globally. It reads any label in any language, uncovers hidden sugars, harmful additives, toxins and allergens, and tells you what’s safe. No databases. No guessing. Just personal health clarity, anywhere.
Last year, many of you supported Sugar Free: Food Scanner and helped us reach 4th place of the year on Product Hunt. Your feedback and enthusiasm inspired us – even when others tried to copy the idea, we kept moving forward.
Now we’ve grown into something much bigger, and we’re happy to introduce Emma – the future of healthy eating.
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Stop guessing what’s in your food. Emma uncovers hidden sugars, additives, toxins, and allergens – so you can eat better and live healthier.
There are plenty of food scanners out there – but none truly smart.
We were the first to detect hidden sugars and analyze ingredients directly from the label – not just from a barcode (though we can do that too).
That’s what made Sugar Free uniquely stand out.
Now Emma takes this innovation much further. Everything that made Sugar Free special is still here, but Emma adds a new level of intelligence no one else offers.
Unlike other apps that rely on databases, Emma doesn’t depend on them at all.
If a product has ever appeared online – anywhere in the world – Emma can find it, analyze it, translate it from any language into 7 core ones (English, Japanese, Spanish, Portuguese, German, Italian, and Russian), and give you a clear verdict. More languages are coming soon.
Under the hood, Emma runs on our own proprietary AI model, trained on thousands of verified scientific datasets.
It understands food, nutrition, and wellness at an expert level – identifying harmful ingredients with scientific accuracy, not internet myths.
All insights are based on evidence-backed sources like the FDA, EFSA, WHO, and PubMed.
Emma isn’t just another app – it’s a true AI-powered nutrition system built for trust, reliability, and real science.
No more googling ingredients or guessing what’s safe while shopping or traveling abroad.
Just scan, and Emma will do the rest – whether you’re checking for allergens, hidden sugars, or anything that doesn’t fit your diet.
Even your grandma could use it – and she probably should.
Because this isn’t just about food – it’s about prevention, awareness, and better daily choices for everyone.
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🚀 What’s new:
• New name, design, and mission – from Sugar Free to Emma
• Global food scanner – works anywhere, in any language
• Detects 12+ ingredient categories – sweeteners, hidden sugars, E-numbers, INS codes, allergens, and more
• Instantly flags 500+ potential health risks
• AI-powered Food Rating (1–10) – based on real science
• Clear verdict: Eat or Avoid – explained in plain words
• Full ingredient breakdown – no more guessing
• First-ever AI Nutritionist – ask anything about food, sugar, or recipes
• Designed for individuals – and now perfect for the whole family
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How to use Emma:
1. Scan a barcode or snap a photo of any food label.
2. Get a clear health score and see what’s really inside.
3. Ask Emma for advice, healthy recipes, or any nutrition question.
If you want to prevent disease, just make better food choices.
Emma doesn’t sell diets or ask you to count calories.
It’s built to help you and your family eat better and live healthier – without stress.
Your health starts with what you eat.
---
🎉 For the Product Hunt community:
To celebrate 11.11, we’re opening 3-month access to all features for our first 5,000 supporters – this week only.
If Sugar Free wasn’t available in your country before, Emma is now.
Explore all the new features and share your feedback – it truly helps us make Emma even better.
No tricks – just appreciation for everyone who’s been with us since the very first launch here.
Congrats! As a mother of a little child I highly appreciate what you are building. Will try the app for sure! Btw, any plans for an Android app?
Never thought of an APP that would help us in finding the best sugar free food really loved the app and its capabilities
The UI feels super natural – clean icons, simple navigation, nothing distracting. Congrats with 3d place guys 🙏🏼
Nice tool !
I think that it could be very usefull for Diabetic (and other for sure)
This is great, nice to see the evolution since the last launch. Also planning an android version?
This sounds like a fantastic tool, thought I'll give it a try but turns out this isn't available in Play Store as of now. Any plans on rolling it out for android users as well?
Can't wait to try it out: definitely will help lots of people make healthier decisions about their food 💪
I remember legendary Sugar Free, glad you are back with even more powerful healthcare mission!
Congrats! I do love the product. Just curious - How do you guys play to handle the ongoing training and updating of your proprietary AI model to keep pace with evolving food science, new regulations, and emerging health insights globally?
It's a perfect solution for a person like me who is on a caloric deficit diet plan.
Congrats on a massive launch, team! I'd like to check it out. Is it available on Android? If you ever look to expand into a new market, cosmetics might be a good category to look into ;)
@xanderiang Congratulations. And happy product launch.
@xanderiang@userio_neimio@yaponetsukoki Super neat launch - curious do you have any dieticians on staff or who have been consulted re: branding / different types of sugars / what healthy wholistic eating looks like or are we simply presuming the consumer can dissect what is good and bad?
Hi guys 👋
We’re back – and this time, it’s global.
Last year, many of you supported Sugar Free: Food Scanner and helped us reach 4th place of the year on Product Hunt. Your feedback and enthusiasm inspired us – even when others tried to copy the idea, we kept moving forward.
Now we’ve grown into something much bigger, and we’re happy to introduce Emma – the future of healthy eating.
---
Stop guessing what’s in your food. Emma uncovers hidden sugars, additives, toxins, and allergens – so you can eat better and live healthier.
There are plenty of food scanners out there – but none truly smart.
We were the first to detect hidden sugars and analyze ingredients directly from the label – not just from a barcode (though we can do that too).
That’s what made Sugar Free uniquely stand out.
Now Emma takes this innovation much further. Everything that made Sugar Free special is still here, but Emma adds a new level of intelligence no one else offers.
Unlike other apps that rely on databases, Emma doesn’t depend on them at all.
If a product has ever appeared online – anywhere in the world – Emma can find it, analyze it, translate it from any language into 7 core ones (English, Japanese, Spanish, Portuguese, German, Italian, and Russian), and give you a clear verdict. More languages are coming soon.
Under the hood, Emma runs on our own proprietary AI model, trained on thousands of verified scientific datasets.
It understands food, nutrition, and wellness at an expert level – identifying harmful ingredients with scientific accuracy, not internet myths.
All insights are based on evidence-backed sources like the FDA, EFSA, WHO, and PubMed.
Emma isn’t just another app – it’s a true AI-powered nutrition system built for trust, reliability, and real science.
No more googling ingredients or guessing what’s safe while shopping or traveling abroad.
Just scan, and Emma will do the rest – whether you’re checking for allergens, hidden sugars, or anything that doesn’t fit your diet.
Even your grandma could use it – and she probably should.
Because this isn’t just about food – it’s about prevention, awareness, and better daily choices for everyone.
---
🚀 What’s new:
• New name, design, and mission – from Sugar Free to Emma
• Global food scanner – works anywhere, in any language
• Detects 12+ ingredient categories – sweeteners, hidden sugars, E-numbers, INS codes, allergens, and more
• Instantly flags 500+ potential health risks
• AI-powered Food Rating (1–10) – based on real science
• Clear verdict: Eat or Avoid – explained in plain words
• Full ingredient breakdown – no more guessing
• First-ever AI Nutritionist – ask anything about food, sugar, or recipes
• Designed for individuals – and now perfect for the whole family
---
How to use Emma:
1. Scan a barcode or snap a photo of any food label.
2. Get a clear health score and see what’s really inside.
3. Ask Emma for advice, healthy recipes, or any nutrition question.
If you want to prevent disease, just make better food choices.
Emma doesn’t sell diets or ask you to count calories.
It’s built to help you and your family eat better and live healthier – without stress.
Your health starts with what you eat.
---
🎉 For the Product Hunt community:
To celebrate 11.11, we’re opening 3-month access to all features for our first 5,000 supporters – this week only.
If Sugar Free wasn’t available in your country before, Emma is now.
Explore all the new features and share your feedback – it truly helps us make Emma even better.
No tricks – just appreciation for everyone who’s been with us since the very first launch here.
Thanks for growing with us!
— The Emma Team