An AI writing partner that captures your voice through collaborative interviews, generates multiple draft options simultaneously, and applies battle-tested writing principles—so your content sounds like you, not a model.
Another notch in the @every toolchain, and a solid re-launch at that.
Spiral used to be a tool for collecting prompts, but now it's a writing assistant, akin to @Lex .
You might be aware that taste becoming a differentiator when it comes to using generative AI — as it's one of the harder and more subjective aspects of getting good results from these bottled intelligences. But that's what Spiral is attempting to tackle, and I'm ready to put it through its paces.
Super interesting approach! Does Spiral adapt differently when writing for long-form pieces vs. short content like tweets or landing pages?
I've been using Spiral the last few days - I'm still getting a feel for how/where/when it works best, but have to say I've been genuinely impressed thus far. Great work on this.
I love products from Every, but frankly was skeptical of this one. I'd invested a ton of energy into a Claude project to work as a writing coach and thought it would take too much time to get Spiral up to speed.
Wow, was I wrong! The quality with minimal setup was so so good. It pushed me a lot harder, especially on narrative arch and thoughtful phrasing. I'm really excited to see it continue to evolve.
I actually tried and failed to build this product like 3 years ago so I am super impressed that they managed to pull it off and make it actually work.
I actually tried and failed to build this product like 3 years ago so I am super impressed that they managed to pull it off and make it actually work.
I've tried so many writing assistants that flatten my voice into generic AI-speak. Spiral is one of the few that actually helps me write like myself. Excited to see where you take this!
*written with Spiral
Gave it a go, was better than most AI writers and I like the concept of a style guide though I wish it let me tune that more but maybe it will in future versions.
I'm going to go out on a limb and say, like many LLMs its concept of time and dates isn't great. Received this email on the 26th, that my trial was ending in 5 days:
And then my credit card was charged and I received this email on the 28th, 2 days later:
So I think it really meant 2 days instead of 5 days.
This is one of those problems that looks simple but turns out to be genuinely complex. Building a writing partner that creates high-quality marketing posts is incredibly hard.
I've tested it, and I'm impressed. The tool still has room to grow. It's reached a great level, though it occasionally produces posts that feel a bit too AI-generated. What really stands out is how well it understands what you're asking for and how it processes your requirements. That intelligence is genuinely astonishing.
You've done great work here. I'm excited to keep using it. Right now, it's the best solution I've found on the market.
I got 500k impressions on X in last one month. Spiral helped me organize my brain dumps. Now, I have a proper writing partner.
For the past three months, every tweet I’ve written has been with Spiral. A writing tool with taste.
GL team It’s rare to see an AI writing product that balances creativity and structure so well.
Hey Product Hunt 👋
Most AI writing tools are slop machines.
At Every, we write for a living and use AI daily. None of the tools on the market hit the mark. So we rebuilt our product to be an actual writing partner.
The features we're most excited about:
Collaboration-first: Chat comes first. Spiral interviews you with clarifying questions, then presents three distinct drafts so you can explore angles and refine.
Taste built in: Spiral is opinionated about good writing—built on Every's editorial standards. It pushes back when your message isn't clear and won't let you settle for weak writing.
Writing Styles: Upload your writing or connect Twitter/LinkedIn, and Spiral matches your voice exactly. Or tell it to write like someone you admire.
Workspaces: Give Spiral context about your project, company, or brand so every draft is grounded in what actually matters.
We use it daily for everything from tweets to landing pages to long-form essays. It's the single-purpose writing tool we always wanted.
It's what we wanted: a tool that helps you think through what you're saying and then say it well.
Another notch in the @every toolchain, and a solid re-launch at that.
Spiral used to be a tool for collecting prompts, but now it's a writing assistant, akin to @Lex .
You might be aware that taste becoming a differentiator when it comes to using generative AI — as it's one of the harder and more subjective aspects of getting good results from these bottled intelligences. But that's what Spiral is attempting to tackle, and I'm ready to put it through its paces.