Soshi is an AI social media marketing agent that operates like a real employee and learns over time to drive high-quality engagement. Built for anyone who wants to grow their brand organically without the massive time commitment or platform expertise required.
Soshi is your AI social media manager. Simply put, we're aiming to build the first fully intelligent and capable agent that can handle the entire content lifecycle: strategy, engagement, distribution, and analysis, so you can grow online without needing to know the ins and outs of social media or hiring a team.
📖 Our Story
I’ve wanted to be an entrepreneur ever since I was a kid watching my dad run a small restaurant in Hawaii. During COVID, I saw how hard it was for him to keep things going without any real digital presence. That was the first time I really understood how brutal it can be for small, traditional businesses to adapt to tech.
In the last five years, I tried and failed at 16 different startups. I kept chasing this idea that I could build something that actually helped people like my dad. But nothing stuck.
This moment was incredible, but we were really driven to build this when @paulcopplestone (CEO @ @supabase) told us this was something he actually needed and would really get value from. Paul, Ant, and the rest of the Supabase team gave me the clarity and belief I had been missing all along.
A few weeks later, I dropped my classes during my last semester at Northeastern and went all in.
At the same time, I'd been rebuilding my personal brand from scratch on X and Threads. Previously, I've grown several accounts to 30-40K+ across platforms like TikTok and X. However, starting over reminded me how much of a grind it still is. Posting daily. Researching. Engaging. It takes up all your time, and when I looked into what the market had to offer, I was simply unsatisfied. They throw you a dashboard, a set of tools, and some analytics, then just expect you to figure it out.
So we built Soshi.
📖 What's Happened Since Then?
The first feature we built not only won us the hackathon, but also got us a lot of love across platforms.
Simply put, we automated the most popular growth strategy on X known as the "reply guy" strategy.
We built an AI agent that uses a computer just like a human, logging into your account, finding relevant people and posts, then writes replies in your voice, engaging with your ideal audience, while getting smarter over time.
Then we decided to make our initial version free, and launched it 3 months ago on X: • 800+ users
• 10,000+ replies posted • Thousands of hours saved weekly • Engagement from OpenAI, Cursor, Browserbase, Supabase, and more
⚡️We're Launching Our V1 For X Today (TBA, will be announced later today!)
✅ Engage:
Find and engage with the most valuable community members for your brand.
Discover high-impact tweets to boost your visibility.
Automatic replies in your voice.
Let AI doomscroll for you and save hundreds of hours.
Your research, writing, and posting done for you with a single click.
✅ Compose
Written content in your voice that actually converts.
Turn ideas into viral tweet drafts in seconds.
Manage and post hundreds of tweets with a simple approval system.
Learns your writing style the more you post with Soshi
🔜 Schedule:Automate intelligent content scheduling through targeted audience engagement patterns
🔜 Analyze:Simplify complex analytics and overwhelming data ingestion into effective performance monitoring and content strategy refinement.
More coming soon... 👀
Soshi isn’t just for creators. It’s for small teams, solo founders, and people like my dad who want to grow online without needing to hire an expert.
🫶 Some Final Words
We’re still early, but I’m proud of what we’ve built so far. If you’re building a brand or trying to grow online, I’d love to know, what would you like to see next?
If you read this far, from the bottom of my heart, Thank You. I truly appreciate every single one of you for the support. 🙏
That mascot is 100% upvote bait (well played!). As an X-refugee, I’m almost tempted to return just to watch this AI work its magic. Major launch kudos!
Hi friends 👋,
I'm sorry. Soshi will not be launching today.
Honestly, this was an incredibly tough decision. Mike and I were nervous sending this email afraid we'd lose momentum and even your support.
Our team has been working tirelessly over the past few weeks, but the product isn't exactly up to the standards we want for you
However, I think this is ultimately the right decision.
We want you guys to truly love Soshi.
Every single one of you has been so supportive throughout this journey, and you deserve a product that won't let you down.
That said, we're still really excited for you guys to try it out, so we're announcing our new official launch date is THIS Friday, July 18!
Stay HYPED Soshi Squad, and hope to see you guys there. 🙏
Thank you again for being here (even through our slip-ups).
We won't let you down :)
Best,
Elijah (CEO) & Michael (CTO)
You should totally post Soshi via Redverse! It helps dev tools quietly blow up on Xiaohongshu (小红书).
No Chinese needed, just press launch 🚀
Big congrats to the team. I didn’t expect the integrations to feel this smooth. Claude just became a lot more useful for the way I manage my tools across projects.
Really appreciate the clean design and focus on utility here. I tried it with Notion and worked exactly the way I hoped. This kind of plug-and-go setup saves me a lot of unnecessary switching.
I use Claude regularly but haven’t tried it with design tools yet. How well does it integrate with Figma in terms of context? Can it actually interpret design components or just respond to general prompts?
I love the idea of giving Claude one-click access to different platforms. Have you built in any customization for workflows, or is it more plug and play for now?
Soshi.io looks fantastic love how it simplifies social media engagement with smart analytics and scheduling tools. what features are you planning to introduce next, like AI-driven content suggestions or deeper platform integrations?
Cool product, even cooler team. No brained for those wanting to organically grow their X presence
Congrats on the launch! This is definitely super useful for people to grow on X. Got any future plans for other social media platforms?
Automating engagement with real human-like replies on X is a huge win for solo founders and creators. Excited to see how far this goes - feels like the future of organic brand growth. Great job!
Soshi looks super helpful for creators and indie founders who want to stay active on X but can’t afford to spend hours crafting posts daily. If it learns and improves over time, that’s a big win. I’ll definitely give it a try when I get a chance — congrats on the launch 🚀
launches today your AI social media manager for X (formerly Twitter). It crafts, schedules, and optimizes posts to grow your presence with ease.
Your energy has been on point for this launch! Must be that sea air. I gave it a whirl and the onboarding was lovely, the computer use was very exciting to watch! Sadly for some reason the twitter login was failing for me but I'm definitely going to come back later and give this a whirl.
