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Shader

New self-expression with AI

Artificial Intelligence
Augmented Reality
Photo & Video

Instantly create custom AR/AI lenses and effects using just your phone. With Shader, anyone can create a filter using text, taps, or their voice. It also introduces a new way to make videos with its AI-first video creation tool that is accessible to everyone.

Top comment

Hi Product Hunters, My name is Darya, and I'm the Founder and CEO of Shader. I'm a former Product Design Lead at Snap and was part of the founding team at WANNABY (acquired by Farfetch), which created some of the first ML-powered AR fashion lenses. Also, I'm a huge fan of Product Hunt – a few years ago, this platform almost changed my life. I launched the startup WANNABY here, where I previously worked. We won a lot of competitions (Product of the Day, Product of the Week, and 2 Golden Kitty Awards, etc.), started working with amazing brands in partnerships, and this success story helped me to move to the USA and follow my dream in San Francisco! ~~~ Now we've developed a product that enables people to create their own photo or video filters. Shader is a tool that simplifies the creation of AR filters for content creators using generative AI. Our technical team consists of AR & AI engineers from Snap, Blizzard, Piñata Farms, and WANNABY. Our main goal is to achieve the same quality of AR results usually seen from popular artists and developers. We are exploring ways to simplify this process and inspire the younger generation to use their phones to create something magical. We are actively testing our iOS app but are also working on a WEB solution, which will be launched to the public soon. You can join our Discord server to stay updated on these developments. Shader was featured by several AI bloggers and garnered significant interest in the latest technology. The team launched Shader on the WEB, and the AI community actively supported our big vision of building a new AI self-expression camera. For example, a video about Shader by blogger Linus received 217k views, garnered more than 900 likes, and resulted in 650 bookmarks related to Text-to-AR. We’d appreciate your feedback!

Comment highlights

I've known these folks for a while, and the founder is truly remarkable with an impressive track record :-) I highly value her and the entire team's expertise in the AI industry and eagerly anticipate their future accomplishments. Taking this chance, I'd like to inquire: what distinguishes Shader in its pursuit of attaining high-quality AR results?

What an idea! I love the app, it makes such a fun for a daily life, furthermore it gives a lot of opportunities for creators. I believe that the synergy of technology, art and creativity will make the biggest impact not only in our lives but also in the industry. Good luck! 🍀 Let's win another Kitty to your collection!

aha! so finally ai filter is here! can we chat with this app to create filter effects?

Congratulations to you and your team my friend. Love your product and creativity! This is a very unique AI app. 💜 Thanks for sharing with me at the early stage.

Hey there! Your product, Shader, sounds like an amazing tool for creating custom AR/AI lenses and effects. I'm really excited to see it in action when you launch. Do you have any advice for someone like me who's about to launch their own product? Also, I'd love to get your feedback once my product is live. Feel free to click on the "Notify" button to get notified when it's ready. Thanks in advance!

Congratulations on the launch of your amazing app🎉 I can recommend this app to everyone I promise it’s gonna be a blast

Shader team is here! We are happy to answer any questions you have about our product, vision, and next steps!

Shader is so fun! I like how easy it is now to be creative and try new trendy styles.

Looks great! I remember you when we spoke about marketing once in the 500sturtups office in SF. Wish you all the best! Great start!