Profit Bid

Bid on profit, not revenue — POAS for ecommerce ads

Marketing

Artificial Intelligence

E-Commerce

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Quick question: how are the Google Ads and Meta tokens scoped and stored on your side? Proby moving bids and budgets means those tokens can spend real money across every account you hold. Congrats on the launch btw, the ROAS-vs-bank-account framing is painfully accurate.

how does the AI Agent Proby actually decide when to scale or pull back budgets, and can I set guardrails around it?

Finally gave this a spin on my Shopify store and the COGS + VAT tracking actually held up against my spreadsheets, which was a nice surprise. The Meta product label sync saved me a solid hour of cleanup.

How does it pull margin data from Shopify or WooCommerce, do I need to set up custom feeds or does it read product costs automatically?

How does Profit Bid handle the lag between ad spend and actual margin data coming back from platforms like Shopify — is the bid optimization working on real-time margin or are you using delayed conversion values?

Finally found something that looks at profit instead of just revenue, which has been a headache on our Shopify store. Setting up the COGS sync was straightforward and the Google Ads margin reports actually made sense.

The ROAS-vs-bank-account gap is one of those DTC realities that hits people hardest 6-12 months into their scaling. Everyone starts with ROAS as the north star because the platforms show it prominently, then eventually notices that their "successful" campaigns are burning margin they can't see until quarterly close.

The refund retraction detail is what makes this feel actually built by someone who's operated an ecommerce brand rather than just analyzed one. Most POAS tools I've seen treat conversions as final but in DTC beauty (my space), a "$47 order" that gets refunded to $0 two weeks later completely inverts the campaign math retroactively. Handling that at the platform layer instead of relying on the merchant to manually true-up is the honest architecture.

Genuine question, the A/C/X label sync to Google Ads. Do you handle cases where a product's true profit changes over time (new supplier prices COGS up, seasonal discount campaign runs, VAT bracket changes)? Because if the labels are set at first calculation and don't re-evaluate, the winners-scale/losers-exclude logic slowly drifts from reality.

Also: creative-side note. Bid optimization is one lever, creative rotation is another. Most brands optimize the first and neglect the second, running the same 3 ads until performance collapses. The teams that pair POAS-aware bidding with fresh creative cadence get compounding gains rather than diminishing ones.