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PressPilot
Write, send and track press releases in minutes, not days
Getting press coverage usually means writing a press release from scratch, manually finding journalist contacts, sending individual emails, and hoping someone replies. Most people give up halfway through. PressPilot does the whole thing in three steps. You describe your news, the AI writes the press release. You filter the journalist database by sector, country, language and media type, then send. After that, you see in real time who opened it, who clicked, and who wants to publish.
I built PressPilot because I launched a product once and spent more time trying to find journalist contacts than actually building the thing.
The process was embarrassing. I Googled "tech journalist email" for about two hours. Found a few names. Wrote emails one by one. Hit send and then had absolutely no idea what happened next. One reply came in four days later. It was an out of office.
That was the moment I understood why people just skip PR entirely.
The problem is not that press coverage is useless. It is that the tools built to help you get it were designed for PR agencies, not for founders doing everything themselves. They cost thousands a month, require a dedicated person to run them, and assume you already know how media relations works.
PressPilot is what I wished existed that day.
You describe your news in a few sentences. The AI writes a proper press release. You filter a database of over 10,000 verified journalists by sector, country and language, pick who makes sense, and send. Then you watch in real time who opened, who clicked, and who wants to cover you.
If someone did not open, a follow-up goes out automatically. If you are not sure about your subject line, you can A/B test two versions and let the best one win.
We are already at 2,000 users and growing mostly through word of mouth from people who tried it for a launch and got their first article published without hiring a PR agency.
Free to try at presspilot.io. No credit card.
Happy to answer anything below.
This is very relevant for founders preparing a launch. :)
PR sounds simple until you actually try to do it yourself. Writing the announcement is one part, but finding the right journalists, figuring out who covers your category, sending properly, and then not knowing what happened after that is where it gets messy fast.
PressPilot feels useful because it turns PR from “random Google searches and cold emails” into an actual workflow.
I’m especially interested in the journalist filtering by country, language, and sector. For an early-stage product launching from Europe, that could make outreach much more realistic. How do you make sure founders don’t just mass-send generic AI-written press releases to journalists, but actually reach the right people with something relevant?
Hi Tristan, this looks like a genuine problem I would face down the line, building my own products, having to reach out to journalists can be really time-consuming. Great job on the product! 👏🏻
Genuine question here: Since PressPilot relies heavily on an integrated journalist database to help users filter by sector and country, how do you ensure the contact information stays up to date and accurate, given how frequently journalists change beats or media outlets?
About PressPilot on Product Hunt
“Write, send and track press releases in minutes, not days”
PressPilot was submitted on Product Hunt and earned 20 upvotes and 7 comments, placing #26 on the daily leaderboard. Getting press coverage usually means writing a press release from scratch, manually finding journalist contacts, sending individual emails, and hoping someone replies. Most people give up halfway through. PressPilot does the whole thing in three steps. You describe your news, the AI writes the press release. You filter the journalist database by sector, country, language and media type, then send. After that, you see in real time who opened it, who clicked, and who wants to publish.
PressPilot was featured in Email (36.7k followers), Public Relations (8.8k followers) and Marketing (465.8k followers) on Product Hunt. Together, these topics include over 83.8k products, making this a competitive space to launch in.
Who hunted PressPilot?
PressPilot was hunted by Tristan Berguer. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how PressPilot stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Tristan Berguer