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Phocus brings Fujifilm-style film recipes straight to your iPhone camera. Pick a look, see it live in the viewfinder, and shoot — the recipe is baked in before the shutter, no editing after. Curated recipes plus your own, no computer needed.
You don't need a Fuji for film recipes. Same idea — the look bakes in before the shutter — but in the camera you already carry.
Phocus is a camera app that puts the filter on before you press the shutter, not after.
You're looking at the graded image while you frame the shot. The intensity slider sits on the preview, the filter strip is one tap away, and the photo you take is the photo you saw. There's no editing step between the camera and the result.
Filters use the LUT format — the same one used in video color grading. A growing set of curated recipe packs lives inside the app, and there's also a folder in your iCloud Drive called Luts: drop a .png or .jpg LUT in and it shows up next to the rest, no computer needed.
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About Phocus on Product Hunt
“Film recipes that live in your iPhone viewfinder”
Phocus was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #157 on the daily leaderboard. Phocus brings Fujifilm-style film recipes straight to your iPhone camera. Pick a look, see it live in the viewfinder, and shoot — the recipe is baked in before the shutter, no editing after. Curated recipes plus your own, no computer needed.
Phocus was featured in iOS (110.4k followers), Design Tools (260.6k followers) and Photography (143k followers) on Product Hunt. Together, these topics include over 86.8k products, making this a competitive space to launch in.
Who hunted Phocus?
Phocus was hunted by Egor Kolesnikov. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Phocus stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Egor Kolesnikov